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Public Relations , communication skills Training Courses

Public Relations Campaigns _ From Planning to Execution

Duration
2025-02-16 5 Days 2025-02-20
Attendance

Hotel Meeting Room

Safir Hotel
Course code
PR-466
Copied !
City / venue
Cairo

Classroom

Fees / hours
2450 $ | 25 Hours

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Course details

Overview
Content
Training Methodology

Overview ?

Introduction
This program is designed for:

PR officers and any other key personnel involved in creating and enhancing a positive image for their organization.

Objectives
  • Explain the importance of organizational image.
  • Create and implement a PR plan.
  • Manage a crisis using PR means.
  • List contributions of PR campaigns to strategic management.
  • Measure PR effectiveness.
Content
PR Recap
  • What is PR
  • Public RR
  • The Many Components of PR
  • Key Difference between PR and Advertising
Creating and Implementing a Public Relations Plan
  • Situation Analysis (S.W.O.T.)
  • Target Audience(s)
  • Goals (What Do We Hope to Accomplish?)
  • Objectives (What Needs to be Done?)
  • Key Messages
  • Strategy
  • Tactics
  • Timeline
Contributions of PR Campaigns to Strategic Management
  • Environmental Scanning
  • Issues Management
  • Crisis Management
  • Relationship Management
  • Reputation Management
Crisis Management Using PR Means
  • Defining and Identifying a Crisis
  • Remembering the Rules in a Crisis
  • Phases of a Crisis
  • The Disclosure Principle
  • The Symmetrical Communication Principle
  • The Relationship Principle
  • The Accountability Principle
Importance of Organizational Image
  • Public Opinion
  • Image and Reputation Management
  • From Identity to Reputation
  • Relationship Management
Measuring PR Effectiveness
  • Output
  • Outcome
  • Matching Objectives and Results
  • Management By Objectives (MBO)
  • Public Opinions and Surveys
  • Audits

Day 1

Asset Cost Management Introduction

Definitions of reliability, maintenance & asset management
The total cost of maintenance
Best practice reliability and maintenance processes
Elements of asset management best practice
Auditing performance
Overview of TPM, RCM, BCM, QCM, and other asset management buzzword
Open discussion sessions

Day 2

Laying the Groundwork

Definitions of reliability, maintenance & asset management
The total cost of maintenance
Best practice reliability and maintenance processes
Elements of asset management best practice
Auditing performance
Overview of TPM, RCM, BCM, QCM, and other asset management buzzword
Open discussion sessions

Day 3

Applying the Value based Process

Definitions of reliability, maintenance & asset management
The total cost of maintenance
Best practice reliability and maintenance processes
Elements of asset management best practice
Auditing performance
Overview of TPM, RCM, BCM, QCM, and other asset management buzzword
Open discussion sessions

Day 4

Ensuring the Continuity of the Value-based Process

Definitions of reliability, maintenance & asset management
The total cost of maintenance
Best practice reliability and maintenance processes
Elements of asset management best practice
Auditing performance
Overview of TPM, RCM, BCM, QCM, and other asset management buzzword
Open discussion sessions

Day 5

Supporting Process that Lower Life-cycle costs

Definitions of reliability, maintenance & asset management
The total cost of maintenance
Best practice reliability and maintenance processes
Elements of asset management best practice
Auditing performance
Overview of TPM, RCM, BCM, QCM, and other asset management buzzword
Open discussion sessions

Training Methodology

Pathways Training and consulting adopts the newest techniques of human resources Training and consulting and, with the following:

  • Theoretical lectures are delivered via PowerPoint and visual displays (videos and short films)
  • Making scientific evaluation to the trainee (before and after)
  • Brainstorming and role-playing
  • Using case studies related to the scientific material being delivered and the trainees' work.
  • The participants get the scientific and practical material printed and on CDs and Flash memories.
  • Preparing records and reports of the participants' attendance and results, with a general evaluation of the training program.
  • A group of the best trainers and experts in all fields and specialties professionally prepares the scientific material.
  • After finishing the course, the participants get certificates of attendance signed, certified, and issued by pathways Training and consulting.
  • Our training programs start at 9:00 o'clock in the morning and end at 2:00 in the afternoon, with snack buffet during the lectures.
  • Providing a lunch buffet during the training program period, with organizing a lunch party on the training program final day for taking some photos and certificate awarding.
Different venues & timings for this course

Course name

Duration

City

Price

Public Relations Campaigns _ From Planning to Execution

16, Feb 2025 20, Feb 2025

Cairo

2450$

Public Relations Campaigns _ From Planning to Execution

24, Feb 2025 28, Feb 2025

Geneva

4750$

Public Relations Campaigns _ From Planning to Execution

03, Mar 2025 07, Mar 2025

Vienna

4750$

Public Relations Campaigns _ From Planning to Execution

10, Mar 2025 14, Mar 2025

Munich

4750$

Public Relations Campaigns _ From Planning to Execution

17, Mar 2025 21, Mar 2025

Prague

4750$

Public Relations Campaigns _ From Planning to Execution

24, Mar 2025 28, Mar 2025

Rome

4750$

Public Relations Campaigns _ From Planning to Execution

31, Mar 2025 04, Apr 2025

Jakarta

3500$

Public Relations Campaigns _ From Planning to Execution

06, Apr 2025 10, Apr 2025

Tunisia

3250$

Public Relations Campaigns _ From Planning to Execution

14, Apr 2025 18, Apr 2025

Marbella

4750$

Public Relations Campaigns _ From Planning to Execution

21, Apr 2025 25, Apr 2025

Paris

4750$

Public Relations Campaigns _ From Planning to Execution

28, Apr 2025 02, May 2025

Madrid

4750$

Public Relations Campaigns _ From Planning to Execution

04, May 2025 08, May 2025

DUBAI

2950$

Public Relations Campaigns _ From Planning to Execution

12, May 2025 16, May 2025

Kuala Lumpur

3250$

Public Relations Campaigns _ From Planning to Execution

18, May 2025 22, May 2025

Amman

2750$

Public Relations Campaigns _ From Planning to Execution

25, May 2025 29, May 2025

Marrakesh

2950$

Public Relations Campaigns _ From Planning to Execution

01, Jun 2025 05, Jun 2025

Sharm ElShaikh

2750$

Public Relations Campaigns _ From Planning to Execution

08, Jun 2025 12, Jun 2025

Doha

3500$

Public Relations Campaigns _ From Planning to Execution

15, Jun 2025 19, Jun 2025

Casablanca

2950$

Public Relations Campaigns _ From Planning to Execution

22, Jun 2025 26, Jun 2025

Riyadh

2750$

Public Relations Campaigns _ From Planning to Execution

30, Jun 2025 04, Jul 2025

Istanbul

2950$

Public Relations Campaigns _ From Planning to Execution

06, Jul 2025 10, Jul 2025

Jeddah

2750$

Public Relations Campaigns _ From Planning to Execution

07, Jul 2025 11, Jul 2025

Milan

4750$

Public Relations Campaigns _ From Planning to Execution

13, Jul 2025 17, Jul 2025

Manama

2750$

Public Relations Campaigns _ From Planning to Execution

20, Jul 2025 24, Jul 2025

Beirut

2750$

Public Relations Campaigns _ From Planning to Execution

28, Jul 2025 01, Aug 2025

Singapore

4950$

Public Relations Campaigns _ From Planning to Execution

03, Aug 2025 07, Aug 2025

Kuwait

2750$

Public Relations Campaigns _ From Planning to Execution

10, Aug 2025 14, Aug 2025

DUBAI

2950$

Public Relations Campaigns _ From Planning to Execution

18, Aug 2025 22, Aug 2025

Kuala Lumpur

3250$

Public Relations Campaigns _ From Planning to Execution

24, Aug 2025 28, Aug 2025

Amman

2750$

Public Relations Campaigns _ From Planning to Execution

31, Aug 2025 04, Sep 2025

Marrakesh

2950$

Public Relations Campaigns _ From Planning to Execution

07, Sep 2025 11, Sep 2025

Sharm ElShaikh

2750$

Public Relations Campaigns _ From Planning to Execution

14, Sep 2025 18, Sep 2025

Doha

3500$

Public Relations Campaigns _ From Planning to Execution

21, Sep 2025 25, Sep 2025

Casablanca

2950$

Public Relations Campaigns _ From Planning to Execution

28, Sep 2025 02, Oct 2025

Riyadh

2750$

Public Relations Campaigns _ From Planning to Execution

06, Oct 2025 10, Oct 2025

Istanbul

2950$

Public Relations Campaigns _ From Planning to Execution

12, Oct 2025 16, Oct 2025

Jeddah

2750$

Public Relations Campaigns _ From Planning to Execution

19, Oct 2025 23, Oct 2025

Manama

2750$

Public Relations Campaigns _ From Planning to Execution

19, Oct 2025 23, Oct 2025

Khobar

2750$

Public Relations Campaigns _ From Planning to Execution

26, Oct 2025 30, Oct 2025

Beirut

2750$

Public Relations Campaigns _ From Planning to Execution

03, Nov 2025 07, Nov 2025

Singapore

4950$

Public Relations Campaigns _ From Planning to Execution

09, Nov 2025 13, Nov 2025

Kuwait

2750$

Public Relations Campaigns _ From Planning to Execution

17, Nov 2025 21, Nov 2025

Berlin

4750$

Public Relations Campaigns _ From Planning to Execution

24, Nov 2025 28, Nov 2025

Brussels

4750$

Public Relations Campaigns _ From Planning to Execution

01, Dec 2025 05, Dec 2025

Zurich

4750$

Public Relations Campaigns _ From Planning to Execution

08, Dec 2025 12, Dec 2025

Trabzon

3500$

Public Relations Campaigns _ From Planning to Execution

15, Dec 2025 19, Dec 2025

Beijing

4950$

Public Relations Campaigns _ From Planning to Execution

22, Dec 2025 26, Dec 2025

Amsterdam

4750$

Public Relations Campaigns _ From Planning to Execution

22, Dec 2025 26, Dec 2025

Milan

4750$

Public Relations Campaigns _ From Planning to Execution

29, Dec 2025 02, Jan 2026

Beijing

4950$

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