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Public Relations , communication skills Training Courses

Public Relations Campaigns _ From Planning to Execution

Duration
2025-12-22 5 Days 2025-12-26
Attendance

Hotel Meeting Room

Hotel Meeting Room
Course code
PR-466
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City / venue
Amsterdam

Classroom

Fees / hours
4750 $ | 25 Hours

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Course details

Overview
Content
Training Methodology

Overview ?

Introduction
This program is designed for:

PR officers and any other key personnel involved in creating and enhancing a positive image for their organization.

Objectives
  • Explain the importance of organizational image.
  • Create and implement a PR plan.
  • Manage a crisis using PR means.
  • List contributions of PR campaigns to strategic management.
  • Measure PR effectiveness.
Content
PR Recap
  • What is PR
  • Public RR
  • The Many Components of PR
  • Key Difference between PR and Advertising
Creating and Implementing a Public Relations Plan
  • Situation Analysis (S.W.O.T.)
  • Target Audience(s)
  • Goals (What Do We Hope to Accomplish?)
  • Objectives (What Needs to be Done?)
  • Key Messages
  • Strategy
  • Tactics
  • Timeline
Contributions of PR Campaigns to Strategic Management
  • Environmental Scanning
  • Issues Management
  • Crisis Management
  • Relationship Management
  • Reputation Management
Crisis Management Using PR Means
  • Defining and Identifying a Crisis
  • Remembering the Rules in a Crisis
  • Phases of a Crisis
  • The Disclosure Principle
  • The Symmetrical Communication Principle
  • The Relationship Principle
  • The Accountability Principle
Importance of Organizational Image
  • Public Opinion
  • Image and Reputation Management
  • From Identity to Reputation
  • Relationship Management
Measuring PR Effectiveness
  • Output
  • Outcome
  • Matching Objectives and Results
  • Management By Objectives (MBO)
  • Public Opinions and Surveys
  • Audits

Day 1

Asset Cost Management Introduction

Definitions of reliability, maintenance & asset management
The total cost of maintenance
Best practice reliability and maintenance processes
Elements of asset management best practice
Auditing performance
Overview of TPM, RCM, BCM, QCM, and other asset management buzzword
Open discussion sessions

Day 2

Laying the Groundwork

Definitions of reliability, maintenance & asset management
The total cost of maintenance
Best practice reliability and maintenance processes
Elements of asset management best practice
Auditing performance
Overview of TPM, RCM, BCM, QCM, and other asset management buzzword
Open discussion sessions

Day 3

Applying the Value based Process

Definitions of reliability, maintenance & asset management
The total cost of maintenance
Best practice reliability and maintenance processes
Elements of asset management best practice
Auditing performance
Overview of TPM, RCM, BCM, QCM, and other asset management buzzword
Open discussion sessions

Day 4

Ensuring the Continuity of the Value-based Process

Definitions of reliability, maintenance & asset management
The total cost of maintenance
Best practice reliability and maintenance processes
Elements of asset management best practice
Auditing performance
Overview of TPM, RCM, BCM, QCM, and other asset management buzzword
Open discussion sessions

Day 5

Supporting Process that Lower Life-cycle costs

Definitions of reliability, maintenance & asset management
The total cost of maintenance
Best practice reliability and maintenance processes
Elements of asset management best practice
Auditing performance
Overview of TPM, RCM, BCM, QCM, and other asset management buzzword
Open discussion sessions

Training Methodology

Pathways Training and consulting adopts the newest techniques of human resources Training and consulting and, with the following:

  • Theoretical lectures are delivered via PowerPoint and visual displays (videos and short films)
  • Making scientific evaluation to the trainee (before and after)
  • Brainstorming and role-playing
  • Using case studies related to the scientific material being delivered and the trainees' work.
  • The participants get the scientific and practical material printed and on CDs and Flash memories.
  • Preparing records and reports of the participants' attendance and results, with a general evaluation of the training program.
  • A group of the best trainers and experts in all fields and specialties professionally prepares the scientific material.
  • After finishing the course, the participants get certificates of attendance signed, certified, and issued by pathways Training and consulting.
  • Our training programs start at 9:00 o'clock in the morning and end at 2:00 in the afternoon, with snack buffet during the lectures.
  • Providing a lunch buffet during the training program period, with organizing a lunch party on the training program final day for taking some photos and certificate awarding.
Different venues & timings for this course

Course name

Duration

City

Price

Public Relations Campaigns _ From Planning to Execution

15, Dec 2025 19, Dec 2025

Beijing

4950$

Public Relations Campaigns _ From Planning to Execution

22, Dec 2025 26, Dec 2025

Amsterdam

4750$

Public Relations Campaigns _ From Planning to Execution

22, Dec 2025 26, Dec 2025

Milan

4750$

Public Relations Campaigns _ From Planning to Execution

29, Dec 2025 02, Jan 2026

Beijing

4950$

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