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Public Relations , communication skills Training Courses

Public Relations Skills

Duration
2025-05-04 5 Days 2025-05-08
Attendance

Hotel Meeting Room

Safir Hotel
Course code
PR-298
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City / venue
Cairo

Classroom

Fees / hours
2450 $ | 25 Hours

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Course details

Overview
Content
Training Methodology

Overview ?

Course Description:

Public relation (PR) is the process used by businesses or organizations to present the most favorable image for them to the public. It is the responsibility for public relations professionals to provide carefully crafted information to the target audience about the individual, its goals and accomplishments, and any thing else that may be of public interest. The public relations professional also helps integrate its client’s image in its business strategies and daily actions. Public relation is practiced by a department in a company, an organization, or as a public relations professional firm.

This 5-day course is designed to teach you skills you need to increase the public profile of your own business, perhaps to become a self-employed PR consultant and enjoy a great career advising others about how to do the same,  or necessary to become famous.

Course Goal:

To enhance the participants knowledge, skills and abilities necessary to be a successful PR professionals

Course Objective:
By the end of this Course the participant will be able to:
  • Understand why public relations is big business
  • PR fundamentals
  • how to preparing the PR plan
  • Determine PR Delivery Options
  • Media Relations Recognize the communication importance
  • Understand the communication process model
  • Identify barriers to effective communication
  • Recognize and assess his own communication style
  • Understand of how his behavior impacts others and the way others respond to him
  • Choose words that are appropriate for a particular situation 
  • Use verbal and nonverbal techniques
  • Deal with conflict and build group commitment
  • Work with difficult people
  • Solve problems and implement solutions
  • Plan to make productive and ethical use of organizational politics
  • Choose the best solution from available alternatives
  • Decide when to engage in a negotiation and when to ignore the negotiation option
  • Plan the content of any negotiation
  • Recognize the stages of negotiation and determine appropriate behavior to utilize in each stage
  • Understand the role culture plays in negotiation
Course Outline:
Public Relations (PR): An Introduction
  • PR Fundamentals
  • Preparing the PR plan
  • PR Delivery Options
  • Media Relations
PR Skills
  • Communication and Interpersonal Skills:
    • Importance
    • Elements
    • Methods
    • Obstacles
    • Verbal and Non-Verbal Communication Skills as a Tool to Create Shared Meaning
  • Dealing with Difficult People
    • Identify the types of difficult people
    • Understand why difficult people are difficult
    • Deal with difficult people
    • Use your communication skills
    • Give and receive feedback effectively
    • Improve performance and manage others
    • Carry out disciplinary procedures and interviews
    • Action plan of how to deal effectively with difficult people and get results
  • Negotiation
    • Introduction to the Negotiation Process
    • Planning the Content of Negotiation
    • Negotiation Stages
    • Communication Styles
    • Persuasion
    • Strategies for Negotiation
    • Negotiating with a Team
    • Negotiation Ploys and Tactics
  • Creativity and Problem-Solving
    • The key steps in the problem-solving and decision-making model
    • The purpose and benefits of each step in the model
    • Why managers often fail to thoroughly follow the model when dealing with day-to-day work problems
    • Serious problems and urgent problems
    • Techniques for overcoming psychological forces
    • Symptom and cause and Different tools for determining causes of problems
    • Group feedback on the analysis of the causes.
    • The merit of solving the problem
    • Ethics and organizational decisions and organizational politics
    • Teams  and decision-making
    • Different strategies that can be used in decision-making
    • The appropriate decision-making strategies in different situations
    • The whole-brain thinking  and creativity in problem-solving and decision-making
    • Skills that are characteristic of creative groups
    • Fostering group creativity to a group’s attempt to solve problems
Who Can Benefit?
  • Who are preparing to take up a management role
  • Who deal with or manage suppliers, contractors and buyers
  • Who have a direct impact on the success of the company 

Day 1

Asset Cost Management Introduction

Definitions of reliability, maintenance & asset management
The total cost of maintenance
Best practice reliability and maintenance processes
Elements of asset management best practice
Auditing performance
Overview of TPM, RCM, BCM, QCM, and other asset management buzzword
Open discussion sessions

Day 2

Laying the Groundwork

Definitions of reliability, maintenance & asset management
The total cost of maintenance
Best practice reliability and maintenance processes
Elements of asset management best practice
Auditing performance
Overview of TPM, RCM, BCM, QCM, and other asset management buzzword
Open discussion sessions

Day 3

Applying the Value based Process

Definitions of reliability, maintenance & asset management
The total cost of maintenance
Best practice reliability and maintenance processes
Elements of asset management best practice
Auditing performance
Overview of TPM, RCM, BCM, QCM, and other asset management buzzword
Open discussion sessions

Day 4

Ensuring the Continuity of the Value-based Process

Definitions of reliability, maintenance & asset management
The total cost of maintenance
Best practice reliability and maintenance processes
Elements of asset management best practice
Auditing performance
Overview of TPM, RCM, BCM, QCM, and other asset management buzzword
Open discussion sessions

Day 5

Supporting Process that Lower Life-cycle costs

Definitions of reliability, maintenance & asset management
The total cost of maintenance
Best practice reliability and maintenance processes
Elements of asset management best practice
Auditing performance
Overview of TPM, RCM, BCM, QCM, and other asset management buzzword
Open discussion sessions

Training Methodology

Pathways Training and consulting adopts the newest techniques of human resources Training and consulting and, with the following:

  • Theoretical lectures are delivered via PowerPoint and visual displays (videos and short films)
  • Making scientific evaluation to the trainee (before and after)
  • Brainstorming and role-playing
  • Using case studies related to the scientific material being delivered and the trainees' work.
  • The participants get the scientific and practical material printed and on CDs and Flash memories.
  • Preparing records and reports of the participants' attendance and results, with a general evaluation of the training program.
  • A group of the best trainers and experts in all fields and specialties professionally prepares the scientific material.
  • After finishing the course, the participants get certificates of attendance signed, certified, and issued by pathways Training and consulting.
  • Our training programs start at 9:00 o'clock in the morning and end at 2:00 in the afternoon, with snack buffet during the lectures.
  • Providing a lunch buffet during the training program period, with organizing a lunch party on the training program final day for taking some photos and certificate awarding.
Different venues & timings for this course

Course name

Duration

City

Price

Public Relations Skills

17, Feb 2025 21, Feb 2025

Berlin

4750$

Public Relations Skills

24, Feb 2025 28, Feb 2025

Brussels

4750$

Public Relations Skills

03, Mar 2025 07, Mar 2025

Zurich

4750$

Public Relations Skills

10, Mar 2025 14, Mar 2025

Milan

4750$

Public Relations Skills

10, Mar 2025 14, Mar 2025

Trabzon

3500$

Public Relations Skills

17, Mar 2025 21, Mar 2025

Beijing

4950$

Public Relations Skills

24, Mar 2025 28, Mar 2025

Amsterdam

4750$

Public Relations Skills

31, Mar 2025 04, Apr 2025

Bangkok

4950$

Public Relations Skills

06, Apr 2025 10, Apr 2025

Muscat

2750$

Public Relations Skills

14, Apr 2025 18, Apr 2025

Toronto

5500$

Public Relations Skills

21, Apr 2025 25, Apr 2025

Barcelona

4750$

Public Relations Skills

28, Apr 2025 02, May 2025

London

4750$

Public Relations Skills

04, May 2025 08, May 2025

Cairo

2450$

Public Relations Skills

12, May 2025 16, May 2025

Geneva

4750$

Public Relations Skills

19, May 2025 23, May 2025

Vienna

4750$

Public Relations Skills

26, May 2025 30, May 2025

Munich

4750$

Public Relations Skills

02, Jun 2025 06, Jun 2025

Prague

4750$

Public Relations Skills

09, Jun 2025 13, Jun 2025

Rome

4750$

Public Relations Skills

15, Jun 2025 19, Jun 2025

Khobar

2750$

Public Relations Skills

16, Jun 2025 20, Jun 2025

Jakarta

3500$

Public Relations Skills

22, Jun 2025 26, Jun 2025

Tunisia

3250$

Public Relations Skills

30, Jun 2025 04, Jul 2025

Marbella

4750$

Public Relations Skills

30, Jun 2025 04, Jul 2025

Milan

4750$

Public Relations Skills

07, Jul 2025 11, Jul 2025

Paris

4750$

Public Relations Skills

14, Jul 2025 18, Jul 2025

Madrid

4750$

Public Relations Skills

20, Jul 2025 24, Jul 2025

DUBAI

2950$

Public Relations Skills

28, Jul 2025 01, Aug 2025

Kuala Lumpur

3250$

Public Relations Skills

03, Aug 2025 07, Aug 2025

Amman

2750$

Public Relations Skills

10, Aug 2025 14, Aug 2025

Marrakesh

2950$

Public Relations Skills

17, Aug 2025 21, Aug 2025

Sharm ElShaikh

2750$

Public Relations Skills

24, Aug 2025 28, Aug 2025

Doha

3500$

Public Relations Skills

31, Aug 2025 04, Sep 2025

Casablanca

2950$

Public Relations Skills

07, Sep 2025 11, Sep 2025

Riyadh

2750$

Public Relations Skills

15, Sep 2025 19, Sep 2025

Istanbul

2950$

Public Relations Skills

21, Sep 2025 25, Sep 2025

Jeddah

2750$

Public Relations Skills

28, Sep 2025 02, Oct 2025

Manama

2750$

Public Relations Skills

05, Oct 2025 09, Oct 2025

Beirut

2750$

Public Relations Skills

13, Oct 2025 17, Oct 2025

Singapore

4950$

Public Relations Skills

19, Oct 2025 23, Oct 2025

Kuwait

2750$

Public Relations Skills

26, Oct 2025 30, Oct 2025

DUBAI

2950$

Public Relations Skills

03, Nov 2025 07, Nov 2025

Kuala Lumpur

3250$

Public Relations Skills

09, Nov 2025 13, Nov 2025

Amman

2750$

Public Relations Skills

16, Nov 2025 20, Nov 2025

Marrakesh

2950$

Public Relations Skills

23, Nov 2025 27, Nov 2025

Sharm ElShaikh

2750$

Public Relations Skills

30, Nov 2025 04, Dec 2025

Doha

3500$

Public Relations Skills

07, Dec 2025 11, Dec 2025

Casablanca

2950$

Public Relations Skills

14, Dec 2025 18, Dec 2025

Riyadh

2750$

Public Relations Skills

22, Dec 2025 26, Dec 2025

Istanbul

2950$

Public Relations Skills

28, Dec 2025 01, Jan 2026

Riyadh

2750$

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