Course details

Overview ?

Course Description

Public relation is the process used by businesses or organizations to present the most favorable image for them to the public. It is the responsibility for public relations professionals to provide carefully crafted information to the target audience about the individual, its goals and accomplishments, and any thing else that may be of public interest. The public relations professional also helps integrate its client’s image in its business strategies and daily actions. Public relation is practiced by a department in a company, an organization, or as a public relations professional firm.

This 5-day course is designed to teach you all you need to know about gaining publicity for companies, individuals or specific products and services. Over the course modules, you will be presented with a myriad of professional PR responsibilities which are used every day to great effect by those already "in the know".

Course Goal

To enhance the participants knowledge, skills and abilities necessary to understand the public relations responsibility

Course Objective

By the end of this Course the participant will be able to:

Understand why public relations is big business
Understand how to use this course for maximum gains
Determine and understand 10 essential qualities for success in PR
Define the press release and determine its importance as a vital PR tool
Understand why magazine headlines are important for the PR professional
Understand how to get magazine coverage - a step-by-step plan for success
Understand how to approach newspapers with his project for best results
Understand how TV and radio can help you get your message across to millions.
Understand how PR techniques can be applied in Cyberspace
Understand the essentials of e-mail PR
Organize a successful event
Turn the tables - transforming bad PR into a great opportunity.
Learn how to Launch an advertorial campaign
Make himself famous - a step-by-step plan for swift success
Understand how to promote himself, a product or a service internationally

Course Outline

An introduction to PR

Why Public Relations is big business
How to use this course for maximum gains
What this study program will do for you
Ten essential qualities for success in PR

The press release

The press release defined
Why the press release is a vital PR tool
How to write a great press release
Getting your press release into the right hands at the right time

Magazine coverage

Why magazine headlines are important for the PR professional
Targeting the right magazines for your PR project
How to get magazine coverage - a step-by-step plan for success

Newspaper coverage

How broadsheets and tabloids differ
Tailoring your project for broadsheets and tabloids
How to approach newspapers with your project for best results

Hitting the airwaves

How TV and radio can help you get your message across to millions.
Types of TV and radio coverage
How to obtaining broadcast coverage
The double-whammy - Using other media to promote your TV and radio coverage

PR in Cyberspace

Introducing the internet for beginners
How PR techniques can be applied in Cyberspace
Using PR in newsgroups without getting flamed
The essentials of e-mail PR
Launching a web-based PR campaign

Organizing PR events

Types of PR events and the pros and cons of each
Organizing a successful event
Attracting celebrities to your event
Double-whammy 2 - Using other media to promote your PR event

Dealing with bad PR

How all publicity can be good publicity if you use it properly
Damage limitation - the first step in dealing with bad PR
urning the tables - transforming bad PR into a great opportunity.

PR and advertorials

Advertorials defined and explained
Why advertorials are effective
The types of advertorials available
Launching an advertorial campaign

Making yourself famous

The pros and cons of fame - it isn't all good news
Deciding on the type of fame you want
How fame is born
Making yourself famous - a step-by-step plan for swift success

Going global

How to promote yourself, a product or a service internationally
The Pros and Cons of global PR
The best way to take the world by storm
Your golden future as a PR professional

Who Can Benefit?

Inventory control professionals, production control managers, plant managers, and purchasing managers

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