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Public Relations , communication skills Training Courses

Leadership for PR Professional

Duration
2025-05-05 5 Days 2025-05-09
Attendance

Hotel Meeting Room

Hotel Meeting Room
Course code
PR-356
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City / venue
Marbella

Classroom

Fees / hours
4750 $ | 25 Hours

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Course details

Overview
Content
Training Methodology

Overview ?

PROGRAM OUTLINE 
DAY 1
Effective PR Campaigns
  • Welcome and introduction
  • Perceptions of PR among senior managers
  • The global information village
  • Putting a cash value on reputation and the PR that builds it
  • PR campaigns – their use and their risks
  • Case study examples – what works and what does not
  • Practical example – tackling a business challenge
  • An introduction to evaluation
DAY 2
Essential Administrative Skills
  • Harnessing the power of the mind – through Mind Mapping Techniques
  • Right brain/left brain theory
  • Managing larger projects to meet deadlines
  • Planning skills – using a Gannt chart to chart work progress
  • Problem solving techniques
  • Becoming more proactive
  • Decision Making tools
  • Managing meetings effectively
  • Keeping minutes of a meetings
  • Working with more than one manager
DAY 3
A Problem-Solving Approach to Campaigns
  • Brand, identity and image, the basis of reputation
  • Assessing your reputation and the use of ‘gap’ analysis
  • The origins of PR and its foundations in the social sciences
  • Business strategy and problem identification
  • Problem solving methods – choosing the right one
  • Problem analysis – desk research, stakeholder analysis, PEST and SWOT
  • Setting measurable objectives
  • Force field analysis and risk identification
DAY 4
Developing as a professional
  • Listening skills – seeking to understand before being understood
  • The number one reason we don’t listen well
  • Creating a professional image
  • Leadership skills
  • Knowing and accepting yourself as a leader
  • Making things happen from anywhere in the organization
  • How to make presentations with confidence and power
  • Overcoming the fear of public speaking
  • Learn the essentials of planning a presentation
  • How to hold the attention of a group
  • Painless methods for giving corrective feedback
  • Best practices for delivering positive feedback
DAY 5
Self-Empowerment and Self-Management
  • Understanding the main causes of stress
  • How to build self-confidence and strength the ability to respond to difficult situations
  • How to relax and refresh the mind and body
  • The signs, symptoms, causes and triggers to stress
  • Why stress is a powerful messenger
  • How to break the vicious cycle of stressful thinking
  • The essential skills of emotional intelligence
  • Using emotional intelligence at work
  • Transforming fear and negativity and reactive-ness
  • Becoming a more proactive, responsible and self-aware person
  • Continuing Professional Development - where to go from here

Day 1

Asset Cost Management Introduction

Definitions of reliability, maintenance & asset management
The total cost of maintenance
Best practice reliability and maintenance processes
Elements of asset management best practice
Auditing performance
Overview of TPM, RCM, BCM, QCM, and other asset management buzzword
Open discussion sessions

Day 2

Laying the Groundwork

Definitions of reliability, maintenance & asset management
The total cost of maintenance
Best practice reliability and maintenance processes
Elements of asset management best practice
Auditing performance
Overview of TPM, RCM, BCM, QCM, and other asset management buzzword
Open discussion sessions

Day 3

Applying the Value based Process

Definitions of reliability, maintenance & asset management
The total cost of maintenance
Best practice reliability and maintenance processes
Elements of asset management best practice
Auditing performance
Overview of TPM, RCM, BCM, QCM, and other asset management buzzword
Open discussion sessions

Day 4

Ensuring the Continuity of the Value-based Process

Definitions of reliability, maintenance & asset management
The total cost of maintenance
Best practice reliability and maintenance processes
Elements of asset management best practice
Auditing performance
Overview of TPM, RCM, BCM, QCM, and other asset management buzzword
Open discussion sessions

Day 5

Supporting Process that Lower Life-cycle costs

Definitions of reliability, maintenance & asset management
The total cost of maintenance
Best practice reliability and maintenance processes
Elements of asset management best practice
Auditing performance
Overview of TPM, RCM, BCM, QCM, and other asset management buzzword
Open discussion sessions

Training Methodology

Pathways Training and consulting adopts the newest techniques of human resources Training and consulting and, with the following:

  • Theoretical lectures are delivered via PowerPoint and visual displays (videos and short films)
  • Making scientific evaluation to the trainee (before and after)
  • Brainstorming and role-playing
  • Using case studies related to the scientific material being delivered and the trainees' work.
  • The participants get the scientific and practical material printed and on CDs and Flash memories.
  • Preparing records and reports of the participants' attendance and results, with a general evaluation of the training program.
  • A group of the best trainers and experts in all fields and specialties professionally prepares the scientific material.
  • After finishing the course, the participants get certificates of attendance signed, certified, and issued by pathways Training and consulting.
  • Our training programs start at 9:00 o'clock in the morning and end at 2:00 in the afternoon, with snack buffet during the lectures.
  • Providing a lunch buffet during the training program period, with organizing a lunch party on the training program final day for taking some photos and certificate awarding.
Different venues & timings for this course

Course name

Duration

City

Price

Leadership for PR Professional

17, Feb 2025 21, Feb 2025

Toronto

5500$

Leadership for PR Professional

24, Feb 2025 28, Feb 2025

Barcelona

4750$

Leadership for PR Professional

03, Mar 2025 07, Mar 2025

London

4750$

Leadership for PR Professional

09, Mar 2025 13, Mar 2025

Cairo

2450$

Leadership for PR Professional

17, Mar 2025 21, Mar 2025

Geneva

4750$

Leadership for PR Professional

24, Mar 2025 28, Mar 2025

Vienna

4750$

Leadership for PR Professional

31, Mar 2025 04, Apr 2025

Munich

4750$

Leadership for PR Professional

07, Apr 2025 11, Apr 2025

Prague

4750$

Leadership for PR Professional

14, Apr 2025 18, Apr 2025

Rome

4750$

Leadership for PR Professional

21, Apr 2025 25, Apr 2025

Jakarta

3500$

Leadership for PR Professional

27, Apr 2025 01, May 2025

Tunisia

3250$

Leadership for PR Professional

05, May 2025 09, May 2025

Marbella

4750$

Leadership for PR Professional

12, May 2025 16, May 2025

Paris

4750$

Leadership for PR Professional

19, May 2025 23, May 2025

Madrid

4750$

Leadership for PR Professional

25, May 2025 29, May 2025

DUBAI

2950$

Leadership for PR Professional

02, Jun 2025 06, Jun 2025

Kuala Lumpur

3250$

Leadership for PR Professional

08, Jun 2025 12, Jun 2025

Amman

2750$

Leadership for PR Professional

15, Jun 2025 19, Jun 2025

Marrakesh

2950$

Leadership for PR Professional

22, Jun 2025 26, Jun 2025

Sharm ElShaikh

2750$

Leadership for PR Professional

29, Jun 2025 03, Jul 2025

Doha

3500$

Leadership for PR Professional

06, Jul 2025 10, Jul 2025

Casablanca

2950$

Leadership for PR Professional

13, Jul 2025 17, Jul 2025

Riyadh

2750$

Leadership for PR Professional

21, Jul 2025 25, Jul 2025

Istanbul

2950$

Leadership for PR Professional

27, Jul 2025 31, Jul 2025

Jeddah

2750$

Leadership for PR Professional

03, Aug 2025 07, Aug 2025

Manama

2750$

Leadership for PR Professional

10, Aug 2025 14, Aug 2025

Beirut

2750$

Leadership for PR Professional

17, Aug 2025 21, Aug 2025

Khobar

2750$

Leadership for PR Professional

18, Aug 2025 22, Aug 2025

Singapore

4950$

Leadership for PR Professional

24, Aug 2025 28, Aug 2025

Kuwait

2750$

Leadership for PR Professional

31, Aug 2025 04, Sep 2025

DUBAI

2950$

Leadership for PR Professional

08, Sep 2025 12, Sep 2025

Kuala Lumpur

3250$

Leadership for PR Professional

14, Sep 2025 18, Sep 2025

Amman

2750$

Leadership for PR Professional

21, Sep 2025 25, Sep 2025

Marrakesh

2950$

Leadership for PR Professional

28, Sep 2025 02, Oct 2025

Sharm ElShaikh

2750$

Leadership for PR Professional

05, Oct 2025 09, Oct 2025

Doha

3500$

Leadership for PR Professional

12, Oct 2025 16, Oct 2025

Casablanca

2950$

Leadership for PR Professional

19, Oct 2025 23, Oct 2025

Riyadh

2750$

Leadership for PR Professional

27, Oct 2025 31, Oct 2025

Istanbul

2950$

Leadership for PR Professional

02, Nov 2025 06, Nov 2025

Jeddah

2750$

Leadership for PR Professional

03, Nov 2025 07, Nov 2025

Milan

4750$

Leadership for PR Professional

09, Nov 2025 13, Nov 2025

Manama

2750$

Leadership for PR Professional

16, Nov 2025 20, Nov 2025

Beirut

2750$

Leadership for PR Professional

24, Nov 2025 28, Nov 2025

Singapore

4950$

Leadership for PR Professional

30, Nov 2025 04, Dec 2025

Kuwait

2750$

Leadership for PR Professional

08, Dec 2025 12, Dec 2025

Berlin

4750$

Leadership for PR Professional

15, Dec 2025 19, Dec 2025

Brussels

4750$

Leadership for PR Professional

22, Dec 2025 26, Dec 2025

Zurich

4750$

Leadership for PR Professional

29, Dec 2025 02, Jan 2026

Brussels

4750$

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