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Public Relations , communication skills Training Courses

Communication for PR Professional

Duration
2025-09-15 5 Days 2025-09-19
Attendance

Hotel Meeting Room

Hotel Meeting Room
Course code
PR-313
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City / venue
Singapore

Classroom

Fees / hours
4950 $ | 25 Hours

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Course details

Overview
Content
Training Methodology

Overview ?

PROGRAMME OUTLINE
DAY 1 - Introduction and Welcome: The Power of Communication
  • Introduction and welcome
  • Course programmed, design and options
  • Opening exercise: Goal setting
  • Corporate Affairs and Public Affairs approaches
  • Corporate identity and image
  • Corporate communications overview and strategy
  • External reputation management Communication as a change agent
  • Communication as goal for all managers
DAY 2 - From the Inside Out: Crafting Consistent Messages
  • Internal communications
  • Family and friends as Stakeholder
  • Measuring emotional capital
  • Communications channels mapping and monitoring
  • Setting internal communications goals
  • New media for rapid interaction
  • Champions, opinion formers and incentivisation
  • The place of the company magazine/newsletter
  • The multinational internal communications programme
  • Commitment from internal decision makers
DAY 3 - Risks and Threats: Their Identification and Management
  • Single issue politics
  • Special interest groups
  • Whistleblowers and the rules of disclosure
  • External opinion formers
  • Cause related PR and core values
  • Campaigns, their design and planning
  • A crisis management toolkit
  • Stakeholder interest inventories
  • Opinion former networks
DAY 4 - Corporate Affair/PR in the Corporate Mix
  • PR in the communications mix
  • PR in the marketing mix
  • Direct response PR
  • Financial PR
  • PR and strategy
  • Brand PR
  • Persuasion measurement techniques
  • Integrating PR/Communications and marketing plans
  • The art of leveraging
  • Corporate affairs and customer relations
DAY 5 - Powerful and Persuasive Action Planning
  • Measurement of performance: bottom line impact
  • Translating strategy to tactics
  • Horizons for PR and corporate affairs development
  • Tools and Techniques summary: a tactical inventory
  • Recruiting allies: a networking approach
  • Justifying the plan and convincing top management
  • Making the most of other disciplines to maximise results
  • Individual and group consultancy
  • Further sources of help and information

Day 1

Asset Cost Management Introduction

Definitions of reliability, maintenance & asset management
The total cost of maintenance
Best practice reliability and maintenance processes
Elements of asset management best practice
Auditing performance
Overview of TPM, RCM, BCM, QCM, and other asset management buzzword
Open discussion sessions

Day 2

Laying the Groundwork

Definitions of reliability, maintenance & asset management
The total cost of maintenance
Best practice reliability and maintenance processes
Elements of asset management best practice
Auditing performance
Overview of TPM, RCM, BCM, QCM, and other asset management buzzword
Open discussion sessions

Day 3

Applying the Value based Process

Definitions of reliability, maintenance & asset management
The total cost of maintenance
Best practice reliability and maintenance processes
Elements of asset management best practice
Auditing performance
Overview of TPM, RCM, BCM, QCM, and other asset management buzzword
Open discussion sessions

Day 4

Ensuring the Continuity of the Value-based Process

Definitions of reliability, maintenance & asset management
The total cost of maintenance
Best practice reliability and maintenance processes
Elements of asset management best practice
Auditing performance
Overview of TPM, RCM, BCM, QCM, and other asset management buzzword
Open discussion sessions

Day 5

Supporting Process that Lower Life-cycle costs

Definitions of reliability, maintenance & asset management
The total cost of maintenance
Best practice reliability and maintenance processes
Elements of asset management best practice
Auditing performance
Overview of TPM, RCM, BCM, QCM, and other asset management buzzword
Open discussion sessions

Training Methodology

Pathways Training and consulting adopts the newest techniques of human resources Training and consulting and, with the following:

  • Theoretical lectures are delivered via PowerPoint and visual displays (videos and short films)
  • Making scientific evaluation to the trainee (before and after)
  • Brainstorming and role-playing
  • Using case studies related to the scientific material being delivered and the trainees' work.
  • The participants get the scientific and practical material printed and on CDs and Flash memories.
  • Preparing records and reports of the participants' attendance and results, with a general evaluation of the training program.
  • A group of the best trainers and experts in all fields and specialties professionally prepares the scientific material.
  • After finishing the course, the participants get certificates of attendance signed, certified, and issued by pathways Training and consulting.
  • Our training programs start at 9:00 o'clock in the morning and end at 2:00 in the afternoon, with snack buffet during the lectures.
  • Providing a lunch buffet during the training program period, with organizing a lunch party on the training program final day for taking some photos and certificate awarding.
Different venues & timings for this course

Course name

Duration

City

Price

Communication for PR Professional

17, Feb 2025 21, Feb 2025

Beijing

4950$

Communication for PR Professional

24, Feb 2025 28, Feb 2025

Milan

4750$

Communication for PR Professional

24, Feb 2025 28, Feb 2025

Amsterdam

4750$

Communication for PR Professional

03, Mar 2025 07, Mar 2025

Bangkok

4950$

Communication for PR Professional

09, Mar 2025 13, Mar 2025

Muscat

2750$

Communication for PR Professional

17, Mar 2025 21, Mar 2025

Toronto

5500$

Communication for PR Professional

24, Mar 2025 28, Mar 2025

Barcelona

4750$

Communication for PR Professional

31, Mar 2025 04, Apr 2025

Milan

4750$

Communication for PR Professional

31, Mar 2025 04, Apr 2025

London

4750$

Communication for PR Professional

06, Apr 2025 10, Apr 2025

Cairo

2450$

Communication for PR Professional

14, Apr 2025 18, Apr 2025

Geneva

4750$

Communication for PR Professional

21, Apr 2025 25, Apr 2025

Vienna

4750$

Communication for PR Professional

28, Apr 2025 02, May 2025

Munich

4750$

Communication for PR Professional

05, May 2025 09, May 2025

Prague

4750$

Communication for PR Professional

12, May 2025 16, May 2025

Rome

4750$

Communication for PR Professional

19, May 2025 23, May 2025

Jakarta

3500$

Communication for PR Professional

25, May 2025 29, May 2025

Tunisia

3250$

Communication for PR Professional

02, Jun 2025 06, Jun 2025

Marbella

4750$

Communication for PR Professional

09, Jun 2025 13, Jun 2025

Paris

4750$

Communication for PR Professional

16, Jun 2025 20, Jun 2025

Madrid

4750$

Communication for PR Professional

22, Jun 2025 26, Jun 2025

DUBAI

2950$

Communication for PR Professional

30, Jun 2025 04, Jul 2025

Kuala Lumpur

3250$

Communication for PR Professional

06, Jul 2025 10, Jul 2025

Amman

2750$

Communication for PR Professional

13, Jul 2025 17, Jul 2025

Marrakesh

2950$

Communication for PR Professional

20, Jul 2025 24, Jul 2025

Sharm ElShaikh

2750$

Communication for PR Professional

27, Jul 2025 31, Jul 2025

Doha

3500$

Communication for PR Professional

03, Aug 2025 07, Aug 2025

Casablanca

2950$

Communication for PR Professional

10, Aug 2025 14, Aug 2025

Riyadh

2750$

Communication for PR Professional

18, Aug 2025 22, Aug 2025

Istanbul

2950$

Communication for PR Professional

24, Aug 2025 28, Aug 2025

DUBAI

2950$

Communication for PR Professional

31, Aug 2025 04, Sep 2025

Manama

2750$

Communication for PR Professional

07, Sep 2025 11, Sep 2025

Beirut

2750$

Communication for PR Professional

15, Sep 2025 19, Sep 2025

Singapore

4950$

Communication for PR Professional

21, Sep 2025 25, Sep 2025

Kuwait

2750$

Communication for PR Professional

28, Sep 2025 02, Oct 2025

DUBAI

2950$

Communication for PR Professional

06, Oct 2025 10, Oct 2025

Kuala Lumpur

3250$

Communication for PR Professional

12, Oct 2025 16, Oct 2025

Amman

2750$

Communication for PR Professional

19, Oct 2025 23, Oct 2025

Marrakesh

2950$

Communication for PR Professional

26, Oct 2025 30, Oct 2025

Sharm ElShaikh

2750$

Communication for PR Professional

02, Nov 2025 06, Nov 2025

Doha

3500$

Communication for PR Professional

09, Nov 2025 13, Nov 2025

Casablanca

2950$

Communication for PR Professional

09, Nov 2025 13, Nov 2025

Khobar

2750$

Communication for PR Professional

16, Nov 2025 20, Nov 2025

Riyadh

2750$

Communication for PR Professional

24, Nov 2025 28, Nov 2025

Istanbul

2950$

Communication for PR Professional

30, Nov 2025 04, Dec 2025

Jeddah

2750$

Communication for PR Professional

07, Dec 2025 11, Dec 2025

Manama

2750$

Communication for PR Professional

14, Dec 2025 18, Dec 2025

Beirut

2750$

Communication for PR Professional

22, Dec 2025 26, Dec 2025

Singapore

4950$

Communication for PR Professional

28, Dec 2025 01, Jan 2026

Beirut

2750$

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