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Public Relations , communication skills Training Courses

Certified Public Relations Professional

Duration
2025-05-04 5 Days 2025-05-08
Attendance

Hotel Meeting Room

Hotel Meeting Room
Course code
PR-609
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City / venue
Marrakesh

Classroom

Fees / hours
2950 $ | 25 Hours

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Course details

Overview
Content
Training Methodology

Overview ?

Program Objectives
By the end of the program, participants will be able to:
  • Understand the functions of Public Relations (PR) in a changing environment.
  • Practice the key communication skills and techniques essential for performing their public relations duties.
  • Demonstrate a better understanding of how to communicate effectively with the internal and external publics of the organization.
  • Play an active role in supporting the image and reputation of the organization.
Program Outline
Public Relations in a Changing Environment
  • The Origin and Development of PR
  • Definitions, Scope and Objectives
  • New Roles and Perspectives
  • The Role of Public Relations in Building and Supporting the Image of the Organization
The Functions of Public Relations
  • Planning and Organizing the Activities of Public Relations
  • Ingredients of Successful PR Planning
  • Main Qualities of Public Relations Professionals
  • Public Relations Position in the Organization
Public Relations and Communication
  • Communicating with the Internal and External Publics
  • Overcoming Barriers in Communication
  • Non Verbal Communication
  • The Communication Abilities for Public Relations Professionals
The Role of PR Professionals in Dealing with the Internal and External Publics
  • Understanding Difficult Personalities
  • Dealing with Difficult Personalities
Verbal Communication Skills
  • Kinds of Verbal Communication
  • How to Prepare for a Presentation/Speech
  • Rehearsing your Presentation/Speech
  • Verbal and Non Verbal Skills while Presenting
Written Communication Skills
  • Types of Written Communications
  • Effective Writing Skills: Memos, Letters and Emails
  • Writing and Producing Newsletters
  • Designing and Producing Brochures
  • Preparing Articles for Magazines
Press Conferences
  • Why Conduct a Press Conference
  • How to Conduct a Press Conference
  • How to Prepare a Press Release
  • Dealing with Questions During a Press Conference
  • Preparing and Circulating the Press Clippings

Day 1

Asset Cost Management Introduction

Definitions of reliability, maintenance & asset management
The total cost of maintenance
Best practice reliability and maintenance processes
Elements of asset management best practice
Auditing performance
Overview of TPM, RCM, BCM, QCM, and other asset management buzzword
Open discussion sessions

Day 2

Laying the Groundwork

Definitions of reliability, maintenance & asset management
The total cost of maintenance
Best practice reliability and maintenance processes
Elements of asset management best practice
Auditing performance
Overview of TPM, RCM, BCM, QCM, and other asset management buzzword
Open discussion sessions

Day 3

Applying the Value based Process

Definitions of reliability, maintenance & asset management
The total cost of maintenance
Best practice reliability and maintenance processes
Elements of asset management best practice
Auditing performance
Overview of TPM, RCM, BCM, QCM, and other asset management buzzword
Open discussion sessions

Day 4

Ensuring the Continuity of the Value-based Process

Definitions of reliability, maintenance & asset management
The total cost of maintenance
Best practice reliability and maintenance processes
Elements of asset management best practice
Auditing performance
Overview of TPM, RCM, BCM, QCM, and other asset management buzzword
Open discussion sessions

Day 5

Supporting Process that Lower Life-cycle costs

Definitions of reliability, maintenance & asset management
The total cost of maintenance
Best practice reliability and maintenance processes
Elements of asset management best practice
Auditing performance
Overview of TPM, RCM, BCM, QCM, and other asset management buzzword
Open discussion sessions

Training Methodology

Pathways Training and consulting adopts the newest techniques of human resources Training and consulting and, with the following:

  • Theoretical lectures are delivered via PowerPoint and visual displays (videos and short films)
  • Making scientific evaluation to the trainee (before and after)
  • Brainstorming and role-playing
  • Using case studies related to the scientific material being delivered and the trainees' work.
  • The participants get the scientific and practical material printed and on CDs and Flash memories.
  • Preparing records and reports of the participants' attendance and results, with a general evaluation of the training program.
  • A group of the best trainers and experts in all fields and specialties professionally prepares the scientific material.
  • After finishing the course, the participants get certificates of attendance signed, certified, and issued by pathways Training and consulting.
  • Our training programs start at 9:00 o'clock in the morning and end at 2:00 in the afternoon, with snack buffet during the lectures.
  • Providing a lunch buffet during the training program period, with organizing a lunch party on the training program final day for taking some photos and certificate awarding.
Different venues & timings for this course

Course name

Duration

City

Price

Certified Public Relations Professional

17, Feb 2025 21, Feb 2025

Munich

4750$

Certified Public Relations Professional

24, Feb 2025 28, Feb 2025

Prague

4750$

Certified Public Relations Professional

03, Mar 2025 07, Mar 2025

Rome

4750$

Certified Public Relations Professional

10, Mar 2025 14, Mar 2025

Jakarta

3500$

Certified Public Relations Professional

16, Mar 2025 20, Mar 2025

Tunisia

3250$

Certified Public Relations Professional

24, Mar 2025 28, Mar 2025

Marbella

4750$

Certified Public Relations Professional

31, Mar 2025 04, Apr 2025

Paris

4750$

Certified Public Relations Professional

07, Apr 2025 11, Apr 2025

Madrid

4750$

Certified Public Relations Professional

13, Apr 2025 17, Apr 2025

DUBAI

2950$

Certified Public Relations Professional

21, Apr 2025 25, Apr 2025

Kuala Lumpur

3250$

Certified Public Relations Professional

27, Apr 2025 01, May 2025

Amman

2750$

Certified Public Relations Professional

04, May 2025 08, May 2025

Marrakesh

2950$

Certified Public Relations Professional

11, May 2025 15, May 2025

Sharm ElShaikh

2750$

Certified Public Relations Professional

18, May 2025 22, May 2025

Doha

3500$

Certified Public Relations Professional

25, May 2025 29, May 2025

Casablanca

2950$

Certified Public Relations Professional

01, Jun 2025 05, Jun 2025

Riyadh

2750$

Certified Public Relations Professional

09, Jun 2025 13, Jun 2025

Istanbul

2950$

Certified Public Relations Professional

15, Jun 2025 19, Jun 2025

Khobar

2750$

Certified Public Relations Professional

15, Jun 2025 19, Jun 2025

Jeddah

2750$

Certified Public Relations Professional

22, Jun 2025 26, Jun 2025

Manama

2750$

Certified Public Relations Professional

29, Jun 2025 03, Jul 2025

Beirut

2750$

Certified Public Relations Professional

07, Jul 2025 11, Jul 2025

Singapore

4950$

Certified Public Relations Professional

13, Jul 2025 17, Jul 2025

Kuwait

2750$

Certified Public Relations Professional

20, Jul 2025 24, Jul 2025

DUBAI

2950$

Certified Public Relations Professional

28, Jul 2025 01, Aug 2025

Kuala Lumpur

3250$

Certified Public Relations Professional

03, Aug 2025 07, Aug 2025

Amman

2750$

Certified Public Relations Professional

10, Aug 2025 14, Aug 2025

Marrakesh

2950$

Certified Public Relations Professional

17, Aug 2025 21, Aug 2025

Sharm ElShaikh

2750$

Certified Public Relations Professional

24, Aug 2025 28, Aug 2025

Doha

3500$

Certified Public Relations Professional

31, Aug 2025 04, Sep 2025

Casablanca

2950$

Certified Public Relations Professional

07, Sep 2025 11, Sep 2025

Riyadh

2750$

Certified Public Relations Professional

15, Sep 2025 19, Sep 2025

Istanbul

2950$

Certified Public Relations Professional

21, Sep 2025 25, Sep 2025

Jeddah

2750$

Certified Public Relations Professional

28, Sep 2025 02, Oct 2025

Manama

2750$

Certified Public Relations Professional

05, Oct 2025 09, Oct 2025

Beirut

2750$

Certified Public Relations Professional

13, Oct 2025 17, Oct 2025

Singapore

4950$

Certified Public Relations Professional

19, Oct 2025 23, Oct 2025

Kuwait

2750$

Certified Public Relations Professional

27, Oct 2025 31, Oct 2025

Berlin

4750$

Certified Public Relations Professional

03, Nov 2025 07, Nov 2025

Brussels

4750$

Certified Public Relations Professional

10, Nov 2025 14, Nov 2025

Zurich

4750$

Certified Public Relations Professional

16, Nov 2025 20, Nov 2025

DUBAI

2950$

Certified Public Relations Professional

17, Nov 2025 21, Nov 2025

Milan

4750$

Certified Public Relations Professional

17, Nov 2025 21, Nov 2025

Trabzon

3500$

Certified Public Relations Professional

24, Nov 2025 28, Nov 2025

Beijing

4950$

Certified Public Relations Professional

01, Dec 2025 05, Dec 2025

Amsterdam

4750$

Certified Public Relations Professional

08, Dec 2025 12, Dec 2025

Bangkok

4950$

Certified Public Relations Professional

14, Dec 2025 18, Dec 2025

Muscat

2750$

Certified Public Relations Professional

22, Dec 2025 26, Dec 2025

Toronto

5500$

Certified Public Relations Professional

28, Dec 2025 01, Jan 2026

Muscat

2750$

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