Home / Cateogry / Course details

Public Relations , communication skills Training Courses

Advanced Public Relations

Duration
2025-03-17 5 Days 2025-03-21
Attendance

Hotel Meeting Room

Hilton Paddington
Course code
PR-317
Copied !
City / venue
London

Classroom

Fees / hours
4750 $ | 25 Hours

Course registration form

Candidate Data

Candidate full name *
Email *
Private phone number *

Work phone number

Optional
Country & City *
Company / Employer *

Invoice Recipient Data

Recipient name *
Recipient phone number *
work phone number *

Recipient email

Optional

Recipient work address details

Optional

Sending course brochure to my e-mail

Please leave us your contacts, and we will call you back as soon as possible

Full name *
Email *

Private phone number

Optional

Call me back

Please leave us your contacts, and we will call you back as soon as possible

Full name *
Private phone number *
Company / Employer *

Course Inquiry

Please provide us with your contacts with your inquiry, and we will answer it as soon as possible

Full name *
Email *
Private phone number *
work phone number *
Country & City *
Company / Employer *

Your Inquiry


In-house proposal

Please provide us with your contacts and the details of the needed in-house proposal, and we will contact you as soon as possible

Full name *
Email *
Private phone number *
work phone number *
Country & City *
Company / Employer *

Your Inquiry


Course details

Overview
Content
Training Methodology

Overview ?

INTRODUCTION

Communications and PR are at the heart of business performance. Modern methods, tools and channels have greatly increased its power. This lively and challenging programme is focused on developing skills and competence to practice effectively in today’s organisational environment. In this programme you will learn how to:

  • The range of activities and skills of PR and how they can benefit you
  • The tools and techniques of effective PR practice
  • To improve your planning and writing for a range of media
  • To deliver successful events, visitor and VIP programmes
PROGRAMME OBJECTIVES
  • Examine the role of Communications/PR in the 21st Century Organisation
  • Explore the range of communications techniques and tools available
  • Develop increased skill writing for print and the web and competency in the range of PR tools and techniques including editing
  • Learn how to write a clear PR/Communications brief
  • Plan communications activity to meet client need
  • Learn how to develop an electronic PR/Communications Centre
  • Develop crisis media management techniques
  • Develop media interview techniques
  • Develop personal communications effectiveness
TRAINING METHODOLOGY

The programme uses a rich mixture of practical exercises, case-studies, questionnaires, syndicate and group work and video/DVD examples. Participants will be asked to reflect on and to discuss their own professional issues and experience.

PROGRAMME SUMMARY

The programme is a thorough and up-to-date introduction to the professional practice of public relations and communications in the 21st century organisation. The value and nature of PR disciplines are established and linked to bottom-line performance. The tools and techniques to deliver business effectiveness in these disciplines are systematically covered, practised and illustrated with a wide range of recent case-studies. The programme includes personal action planning to ensure that the learning can be successfully transferred to your own work.

PROGRAMME OUTLINE
DAY 1 - The 21st Century Communicator
  • Introduction and welcome
  • Goal setting for the programme
  • The role of Communications PR in the organisation
  • The range of media and channels
  • A problem-solving approach to PR
  • Personal goal-setting for the programme
DAY 2 - From theory to successful practise
  • Communications models: implications for practise
  • Psychological themes and construction in practise
  • The art of influence and persuasion
  • Ethics and communications
  • Organisational transparency and communications
  • Taking and interpreting communication briefs
DAY 3 - The Medium is the Message
  • Managing stakeholder relations
  • Managing government relations
  • Choosing channels - matching media to tasks and stakeholders
  • Writing and editing a newsletter, newspaper or magazine
  • Writing for the web
  • Organising events and exhibitions
DAY 4 - Management x Communication
  • Improving the power of communications in the organisation
  • Measuring communications effectiveness
  • Using measurement to improve performance
  • Crisis communication
  • Reputational management
DAY 5 - Putting it all together
  • Planning your career and personal development
  • Impacting positively on your managers
  • Managing up and increasing your personal visibility
  • Networking and effectiveness
  • Team working and your personal effectiveness
  • Time management and work planning
  • Summary and Conclusion

Day 1

Asset Cost Management Introduction

Definitions of reliability, maintenance & asset management
The total cost of maintenance
Best practice reliability and maintenance processes
Elements of asset management best practice
Auditing performance
Overview of TPM, RCM, BCM, QCM, and other asset management buzzword
Open discussion sessions

Day 2

Laying the Groundwork

Definitions of reliability, maintenance & asset management
The total cost of maintenance
Best practice reliability and maintenance processes
Elements of asset management best practice
Auditing performance
Overview of TPM, RCM, BCM, QCM, and other asset management buzzword
Open discussion sessions

Day 3

Applying the Value based Process

Definitions of reliability, maintenance & asset management
The total cost of maintenance
Best practice reliability and maintenance processes
Elements of asset management best practice
Auditing performance
Overview of TPM, RCM, BCM, QCM, and other asset management buzzword
Open discussion sessions

Day 4

Ensuring the Continuity of the Value-based Process

Definitions of reliability, maintenance & asset management
The total cost of maintenance
Best practice reliability and maintenance processes
Elements of asset management best practice
Auditing performance
Overview of TPM, RCM, BCM, QCM, and other asset management buzzword
Open discussion sessions

Day 5

Supporting Process that Lower Life-cycle costs

Definitions of reliability, maintenance & asset management
The total cost of maintenance
Best practice reliability and maintenance processes
Elements of asset management best practice
Auditing performance
Overview of TPM, RCM, BCM, QCM, and other asset management buzzword
Open discussion sessions

Training Methodology

Pathways Training and consulting adopts the newest techniques of human resources Training and consulting and, with the following:

  • Theoretical lectures are delivered via PowerPoint and visual displays (videos and short films)
  • Making scientific evaluation to the trainee (before and after)
  • Brainstorming and role-playing
  • Using case studies related to the scientific material being delivered and the trainees' work.
  • The participants get the scientific and practical material printed and on CDs and Flash memories.
  • Preparing records and reports of the participants' attendance and results, with a general evaluation of the training program.
  • A group of the best trainers and experts in all fields and specialties professionally prepares the scientific material.
  • After finishing the course, the participants get certificates of attendance signed, certified, and issued by pathways Training and consulting.
  • Our training programs start at 9:00 o'clock in the morning and end at 2:00 in the afternoon, with snack buffet during the lectures.
  • Providing a lunch buffet during the training program period, with organizing a lunch party on the training program final day for taking some photos and certificate awarding.
Different venues & timings for this course

Course name

Duration

City

Price

Advanced Public Relations

17, Feb 2025 21, Feb 2025

Bangkok

4950$

Advanced Public Relations

23, Feb 2025 27, Feb 2025

Muscat

2750$

Advanced Public Relations

03, Mar 2025 07, Mar 2025

Toronto

5500$

Advanced Public Relations

10, Mar 2025 14, Mar 2025

Barcelona

4750$

Advanced Public Relations

17, Mar 2025 21, Mar 2025

London

4750$

Advanced Public Relations

23, Mar 2025 27, Mar 2025

Cairo

2450$

Advanced Public Relations

31, Mar 2025 04, Apr 2025

Geneva

4750$

Advanced Public Relations

07, Apr 2025 11, Apr 2025

Vienna

4750$

Advanced Public Relations

14, Apr 2025 18, Apr 2025

Munich

4750$

Advanced Public Relations

21, Apr 2025 25, Apr 2025

Prague

4750$

Advanced Public Relations

28, Apr 2025 02, May 2025

Rome

4750$

Advanced Public Relations

05, May 2025 09, May 2025

Jakarta

3500$

Advanced Public Relations

11, May 2025 15, May 2025

Tunisia

3250$

Advanced Public Relations

19, May 2025 23, May 2025

Marbella

4750$

Advanced Public Relations

26, May 2025 30, May 2025

Paris

4750$

Advanced Public Relations

02, Jun 2025 06, Jun 2025

Madrid

4750$

Advanced Public Relations

08, Jun 2025 12, Jun 2025

DUBAI

2950$

Advanced Public Relations

16, Jun 2025 20, Jun 2025

Kuala Lumpur

3250$

Advanced Public Relations

22, Jun 2025 26, Jun 2025

Amman

2750$

Advanced Public Relations

29, Jun 2025 03, Jul 2025

Marrakesh

2950$

Advanced Public Relations

06, Jul 2025 10, Jul 2025

Sharm ElShaikh

2750$

Advanced Public Relations

13, Jul 2025 17, Jul 2025

Doha

3500$

Advanced Public Relations

14, Jul 2025 18, Jul 2025

Milan

4750$

Advanced Public Relations

20, Jul 2025 24, Jul 2025

Casablanca

2950$

Advanced Public Relations

27, Jul 2025 31, Jul 2025

Riyadh

2750$

Advanced Public Relations

04, Aug 2025 08, Aug 2025

Istanbul

2950$

Advanced Public Relations

10, Aug 2025 14, Aug 2025

Jeddah

2750$

Advanced Public Relations

17, Aug 2025 21, Aug 2025

Manama

2750$

Advanced Public Relations

24, Aug 2025 28, Aug 2025

Beirut

2750$

Advanced Public Relations

01, Sep 2025 05, Sep 2025

Singapore

4950$

Advanced Public Relations

07, Sep 2025 11, Sep 2025

Kuwait

2750$

Advanced Public Relations

14, Sep 2025 18, Sep 2025

DUBAI

2950$

Advanced Public Relations

22, Sep 2025 26, Sep 2025

Kuala Lumpur

3250$

Advanced Public Relations

28, Sep 2025 02, Oct 2025

Amman

2750$

Advanced Public Relations

05, Oct 2025 09, Oct 2025

Marrakesh

2950$

Advanced Public Relations

12, Oct 2025 16, Oct 2025

Sharm ElShaikh

2750$

Advanced Public Relations

19, Oct 2025 23, Oct 2025

Doha

3500$

Advanced Public Relations

26, Oct 2025 30, Oct 2025

Casablanca

2950$

Advanced Public Relations

02, Nov 2025 06, Nov 2025

Riyadh

2750$

Advanced Public Relations

10, Nov 2025 14, Nov 2025

Istanbul

2950$

Advanced Public Relations

16, Nov 2025 20, Nov 2025

Jeddah

2750$

Advanced Public Relations

23, Nov 2025 27, Nov 2025

Manama

2750$

Advanced Public Relations

30, Nov 2025 04, Dec 2025

Beirut

2750$

Advanced Public Relations

08, Dec 2025 12, Dec 2025

Singapore

4950$

Advanced Public Relations

14, Dec 2025 18, Dec 2025

Kuwait

2750$

Advanced Public Relations

22, Dec 2025 26, Dec 2025

Berlin

4750$

Advanced Public Relations

28, Dec 2025 01, Jan 2026

Kuwait

2750$

Have a look too on these courses

The Art of Dealing with Others

2750 $
Classroom Riyadh
16, Feb 2025 20, Feb 2025

View course

Driving Business Performance with Social Media for Motivation of Employees

2950 $
Classroom Istanbul
17, Feb 2025 21, Feb 2025

View course

Communicating to Your Senior Management and Key Stakeholders

2750 $
Classroom Jeddah
16, Feb 2025 20, Feb 2025

View course

Media Management in Crisis Communications

2750 $
Classroom Manama
16, Feb 2025 20, Feb 2025

View course

Advanced Communication & Interpersonal Skills

2750 $
Classroom Beirut
16, Feb 2025 20, Feb 2025

View course

Advanced Communication & Problem Solving

6950 $
Classroom Singapore
17, Feb 2025 28, Feb 2025

View course

Main Pages

Courses Categories Cities & Venues Tailored Courses About Us Contact Us Careers (Join our staff)

Quick Access

Upcoming Courses Top Courses Training Staff

More Details

Terms of use Copy rights Privacy policy agreement Registration, Payment and Cancellation Policy Add us to your safe mailing list

Contact Info

Kuwait info@pathwaysq8.com 0096522088566 0096592223941

Recieve our news, offers & updates on your e-mail

Copyright © 2025 - All Rights Reserved to PATHWAYS - Professional Training Consulting