Course details

Overview ?

Introduction

In today’s highly competitive and challenging environment, it is critical to have a proper perspective on the direction in which your organisation is heading. The seminar will focus on issues and challenges faced and point you in the correct direction for the future.

The seminar is designed to stretch delegates in order to equip them with the knowledge and confidence to lead and manage in a fast moving and complex business environment. The course is a unique distillation of the skills that you need to be successful in business delivered by people in business.

The highlights of the seminar are as follows:

Essential concepts of leadership theory that all managers need to know
Finance, Financial strategy and Accounting for non-financial managers
Marketing, Brand development and Market positioning - Understanding key marketing concepts
Learn about group process and shared leadership
Development of innovation
Motivating the new generation of workers
Your personal vision and vision statements for success

Objectives

To provide concise, comprehensive coverage of vital business topics, important concepts, and proven strategies taught as part of MBA programs
To grasp the essential ingredients of:
- Personal success
- Management success
- Business success
To help non business-trained professionals understand fundamental business principles
To ensure that delegates are current with the future thinking in all aspects covered in this MBA Programme

Training Methodology

There are detailed presentations supporting each of the topics together with interactive trainer lead sessions of discussion. Role-plays, case studies, DVD’s, small group work, exercises and feedback will be used to facilitate learning.

The main principle on which the seminar has been built is the principle of experiential learning. Delegates will be given the opportunity to practice these skills using a series of exercises and case studies. Networking amongst attendees is encouraged to discuss mutual business issues

Organisational Impact

Giving attendees the knowledge to make them “intrapreneurs” within the organisation
To ensure that attendees within the organisation are appraised of current business thinking and its application
To make attendees aware of the need for creative and innovative thinking required in today’s organisations
Provision of practical methodologies that can help improve results from all resources used in a business (people, capital and products)
How to get the most out of all stakeholders in an organisation

Personal Impact

By the end of this seminar you will be able to:

Understand the essential ingredients of personal, management and business success
Have a clear understanding of vital business topics, important concepts and proven strategies taught as part of an MBA program
Apply the concepts, tools and analytical techniques and knowledge to gain financial benefit for you and your organisation
Understand the leader’s role in today’s increasingly difficult business environment and create a niche for yourself
Be aware of the challenges facing an organisation seeking to survive or prosper

SEMINAR OUTLINE

DAY 1

Leadership, Team work & Ethical Success

Why a 5-day MBA
The impact that leadership has in determining the organisations success
Essential concepts of leadership theory that all managers need to know
Team work essentials
Case Study
Understand the Tuckman Model and its relevance to how individuals and groups work together effectively and competently in business environments
The importance of ethics and corporate social responsibility in today’s business environment
Case Study

DAY 2

Money: Finance and Accounting for Non-Financial Managers

Accounting concepts simplified
Key financial terms you must know as a manager
Profit and Loss Account
Balance Sheet construction and assessment
Product Costing
Considering the Going-Concern Assumption
Return on investment, Risk assessment, and Profit & Loss
Investment Appraisal Case Study

DAY 3

Marketing and Sales Success and Blue Ocean Thinking

Understanding key marketing concepts
Case study on new product development
The Unique Selling Point (USP)
Market Research - How consumers are influenced into the markets and buy
Branding what is it how does it work and why, for individuals and organisations
SWOT, PEST and Five Forces Analysis
Case study – competitor analysis
Blue ocean Thinking and its place in business

DAY 4

Organisational Structures and Their Place in the Modern Business Environment

Organisational Structures; Tall, Flat, Centralised, Hierarchical & Matrix
Why the Matrix structure is preferred by many leading companies
The importance of innovation for sustainable success
Case study
The psychology of the group
An introduction to group dynamics
Exercise: group dynamics in action
Group process and shared leadership

DAY 5

Leadership of Tomorrow and How to Develop a Strategy to Succeed

Understanding Generation ‘X’ and ‘Y’
Motivation the new generation of workers
Becoming an “entrepreneur” within your company
What you have to do to succeed – ‘outliners’ explored
Case Study
Your personal vision and vision statements for success
Personal action Plans

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