Course details

Overview ?

Why Choose this Course?

This highly-interactive course will put great emphasis on the importance for an organization to understand how every marketing dollar is being spent and what benefits their marketing campaigns are providing. Delegates will learn that by tracking their marketing Return on Investment (ROI), their companies/organisations would be able to evaluate the effectiveness of their marketing plan and make specific changes to improve their marketing initiatives.

Through interactive group discussion, delegates will discover how to use proven marketing analytics to streamline their marketing efforts and increase profitability. Upon completion of the course, delegates will be able to identify a range of techniques they can use to determine the profitability and effectiveness of their marketing plan.

This course will feature:

How to assess the effectiveness of an organisation’s marketing ROI measurement program and make recommendations for improvement
How to combine social media marketing networks with traditional marketing activities to improve ROI
How to develop accurate marketing ROI calculations that can be used consistently across all marketing initiatives
How to integrate measurement component into the marketing plan and budgeting process
How to design an Action Plan for putting marketing ROI best practices into practice

What are the Goals?

By the end of the course, participants will be able to:

Describe relevant ways of measuring marketing ROI
List the necessary elements of a Marketing Plan
Assess and measure each marketing activity to maximize sales and minimize costs
Explain how Market Segmentation and Customer Lifetime Value can be used to increase marketing ROI
Discuss the types of social media marketing options and list the advantages, disadvantages and limitations of each one

Who is this Course for?

The course is suitable to a wide range of professionals who desire to learn best practices for measuring the Return On Investment (ROI) generated from their marketing efforts but will greatly benefit:

Sales and Marketing professionals
Public Relations professionals
Account Managers
Department Managers
Human Resource professionals

How will this be Presented?

This course will utilise a variety of proven adult learning techniques to ensure maximum understanding, comprehension and retention of the information presented. This includes delegate’s participation through a combination of group discussion, practical exercises, videos, role-play sessions, case studies, breakout sessions, and team building activities.

Delegates will utilize best practices and benchmarking to model world-class customer service excellence. The comprehensive course manual has been designed to be practical, easy to use, and facilitate learning.

The Course Content

Day One

Principles and Best Practices of Measuring Marketing ROI

Benefits of measuring marketing ROI
Assessing your organisation’s marketing ROI culture
Case study: How Leading Companies Assess Marketing ROI
Necessary elements in developing a Marketing Plan
Key components to measure marketing ROI
Implementation considerations / Control to achieve effectiveness

Day Two

Strategies for Measuring Marketing Performance

Marketing Plan budget considerations
How to incorporate ROI measurement into the budgeting process
Measuring customer satisfaction
Market Segmentation: Identifying high value customers
Market Segmentation Strategies
Brand Management and the Marketing Mix

Day Three

The Value of Social Media and Internet Marketing

Social media marketing tools
Case study: Social Media Marketing ROI
Search Engine Optimization strategies
Leveraging social media marketing networks to increase ROI
Monitoring your company’s social media reputation
Preparing a Social Media Damage Control Plan

Day Four

Marketing Performance Measurement to Maximize Growth

Roadblocks to effectively measuring marketing ROI
Marketing ROI challenges and opportunities
SWOT Analysis
Determining Customer Lifetime Value (CLV)
Best practices and tools for measuring marketing effectiveness and ROI
Performance Measurement for continuous improvement

Day Five

Leading the Way to Greater Marketing Success

What is your Action Plan?
Your attitude makes a difference
Teambuilding exercise
Setting SMART Objectives
Time management tips to increase daily productivity
End of course review an assessment

Day 1

Day 2

Day 3

Day 4

Day 5

Training Methodology

Measuring Marketing Effectiveness & ROI

Course details

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Measuring Marketing Effectiveness & ROI

Course details

This course will feature:

By the end of the course, participants will be able to:

The course is suitable to a wide range of professionals who desire to learn best practices for measuring the Return On Investment (ROI) generated from their marketing efforts but will greatly benefit:

Sales and Marketing professionals

Day One

Principles and Best Practices of Measuring Marketing ROI

Day Two

Strategies for Measuring Marketing Performance

Day Three

The Value of Social Media and Internet Marketing

Day Four

Marketing Performance Measurement to Maximize Growth

Day Five

Leading the Way to Greater Marketing Success

Have a look too on these courses

Creative Strategic Planning and Leadership

Strategy, Leadership & Innovation: achieving strategy through leadership

Reservoir simulation strategic

Leading Under Pressure: Managing Organisational & Personal Crises

Leading Creatively

Leadership, Communication & Interpersonal Skills: Leadership through Self Mastery

Main Pages

Quick Access

More Details

Contact Info