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Customer Service, Sales , Marketing Training Courses

The Strategic Marketing Plan

Duration
2025-05-05 5 Days 2025-05-09
Attendance

Hotel Meeting Room

Hilton Paddington
Course code
SM-310
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City / venue
London

Classroom

Fees / hours
4750 $ | 25 Hours

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Course details

Overview
Content
Training Methodology

Overview ?

Introduction
Who should attend:

Marketing professionals who need to prepare a marketing plan for the first time or who are reviewing the effectiveness of current plans.

The program is also important for senior managers involved in evaluating marketing plans submitted to them by specialists.  

Objectives
  • Apply a logical step-by-step process to produce a sound marketing plan.
  • Devise a marketing plan that builds on marketing audit findings.
  • Use marketing audit findings to identify effective strategies and tactics.
  • Develop the components of the strategic marketing plan.
  • Identify and implement the different marketing warfare strategies (offensive, defensive and flanking).
Content
The Marketing Concept
  • Scope and Functions
  • A New Approach to Marketing
  • Competitive Pressures Changing the World
  • The Smart Bomb Strategic Approach
The Marketing Planning Process
  • The Benefits of Planning 
  • The Marketing Plan Format 
  • The Marketing Planning Process 
  • Setting S.M.A.R.T Objectives and Goals
  • Linking the Marketing Strategy to the Vision, Mission and Objectives of the Company
The Business Situation Analysis
  • Understanding the Framework for Competitive Analysis
  • Competitive and Customer Analysis
  • Environmental Analysis
  • SWOT and TOWS Analysis
  • Portfolio Analysis and Design (The Boston Consulting Group Matrix)
Planning Segmentation, Targeting and Positioning
  • Basis for Segmentation 
  • Benefits of Segmentation 
  • The Market Segmentation Process 
  • Effective Positioning 
  • Creating a Powerful Value Proposition
Strategy Development
  • Considering Different Strategic Alternatives (TOWS Analysis)
  • Analyzing Different Marketing Strategies
  • The Growth Strategy Matrix 
  • Factors Shaping the Choice of Strategy
  • Blue Ocean versus Red Ocean Strategies
Tactical Planning Applications
  • Setting the Scene: The Marketing Mix 
  • The Components of the Marketing Mix 
  • Using The Marketing Mix Model
Putting It All Together
  • Writing Your Own Marketing Plan 

Day 1

Asset Cost Management Introduction

Definitions of reliability, maintenance & asset management
The total cost of maintenance
Best practice reliability and maintenance processes
Elements of asset management best practice
Auditing performance
Overview of TPM, RCM, BCM, QCM, and other asset management buzzword
Open discussion sessions

Day 2

Laying the Groundwork

Definitions of reliability, maintenance & asset management
The total cost of maintenance
Best practice reliability and maintenance processes
Elements of asset management best practice
Auditing performance
Overview of TPM, RCM, BCM, QCM, and other asset management buzzword
Open discussion sessions

Day 3

Applying the Value based Process

Definitions of reliability, maintenance & asset management
The total cost of maintenance
Best practice reliability and maintenance processes
Elements of asset management best practice
Auditing performance
Overview of TPM, RCM, BCM, QCM, and other asset management buzzword
Open discussion sessions

Day 4

Ensuring the Continuity of the Value-based Process

Definitions of reliability, maintenance & asset management
The total cost of maintenance
Best practice reliability and maintenance processes
Elements of asset management best practice
Auditing performance
Overview of TPM, RCM, BCM, QCM, and other asset management buzzword
Open discussion sessions

Day 5

Supporting Process that Lower Life-cycle costs

Definitions of reliability, maintenance & asset management
The total cost of maintenance
Best practice reliability and maintenance processes
Elements of asset management best practice
Auditing performance
Overview of TPM, RCM, BCM, QCM, and other asset management buzzword
Open discussion sessions

Training Methodology

Pathways Training and consulting adopts the newest techniques of human resources Training and consulting and, with the following:

  • Theoretical lectures are delivered via PowerPoint and visual displays (videos and short films)
  • Making scientific evaluation to the trainee (before and after)
  • Brainstorming and role-playing
  • Using case studies related to the scientific material being delivered and the trainees' work.
  • The participants get the scientific and practical material printed and on CDs and Flash memories.
  • Preparing records and reports of the participants' attendance and results, with a general evaluation of the training program.
  • A group of the best trainers and experts in all fields and specialties professionally prepares the scientific material.
  • After finishing the course, the participants get certificates of attendance signed, certified, and issued by pathways Training and consulting.
  • Our training programs start at 9:00 o'clock in the morning and end at 2:00 in the afternoon, with snack buffet during the lectures.
  • Providing a lunch buffet during the training program period, with organizing a lunch party on the training program final day for taking some photos and certificate awarding.
Different venues & timings for this course

Course name

Duration

City

Price

The Strategic Marketing Plan

16, Feb 2025 20, Feb 2025

Kuwait

2750$

The Strategic Marketing Plan

24, Feb 2025 28, Feb 2025

Berlin

4750$

The Strategic Marketing Plan

03, Mar 2025 07, Mar 2025

Brussels

4750$

The Strategic Marketing Plan

10, Mar 2025 14, Mar 2025

Milan

4750$

The Strategic Marketing Plan

10, Mar 2025 14, Mar 2025

Zurich

4750$

The Strategic Marketing Plan

17, Mar 2025 21, Mar 2025

Trabzon

3500$

The Strategic Marketing Plan

24, Mar 2025 28, Mar 2025

Beijing

4950$

The Strategic Marketing Plan

31, Mar 2025 04, Apr 2025

Amsterdam

4750$

The Strategic Marketing Plan

07, Apr 2025 11, Apr 2025

Bangkok

4950$

The Strategic Marketing Plan

13, Apr 2025 17, Apr 2025

Muscat

2750$

The Strategic Marketing Plan

21, Apr 2025 25, Apr 2025

Toronto

5500$

The Strategic Marketing Plan

28, Apr 2025 02, May 2025

Barcelona

4750$

The Strategic Marketing Plan

05, May 2025 09, May 2025

London

4750$

The Strategic Marketing Plan

11, May 2025 15, May 2025

Cairo

2450$

The Strategic Marketing Plan

18, May 2025 22, May 2025

Khobar

2750$

The Strategic Marketing Plan

19, May 2025 23, May 2025

Geneva

4750$

The Strategic Marketing Plan

26, May 2025 30, May 2025

Vienna

4750$

The Strategic Marketing Plan

02, Jun 2025 06, Jun 2025

Munich

4750$

The Strategic Marketing Plan

09, Jun 2025 13, Jun 2025

Prague

4750$

The Strategic Marketing Plan

16, Jun 2025 20, Jun 2025

Rome

4750$

The Strategic Marketing Plan

23, Jun 2025 27, Jun 2025

Jakarta

3500$

The Strategic Marketing Plan

29, Jun 2025 03, Jul 2025

Tunisia

3250$

The Strategic Marketing Plan

07, Jul 2025 11, Jul 2025

Marbella

4750$

The Strategic Marketing Plan

14, Jul 2025 18, Jul 2025

Paris

4750$

The Strategic Marketing Plan

21, Jul 2025 25, Jul 2025

Madrid

4750$

The Strategic Marketing Plan

27, Jul 2025 31, Jul 2025

DUBAI

2950$

The Strategic Marketing Plan

04, Aug 2025 08, Aug 2025

Kuala Lumpur

3250$

The Strategic Marketing Plan

10, Aug 2025 14, Aug 2025

Amman

2750$

The Strategic Marketing Plan

17, Aug 2025 21, Aug 2025

Marrakesh

2950$

The Strategic Marketing Plan

24, Aug 2025 28, Aug 2025

DUBAI

2950$

The Strategic Marketing Plan

31, Aug 2025 04, Sep 2025

Doha

3500$

The Strategic Marketing Plan

07, Sep 2025 11, Sep 2025

Casablanca

2950$

The Strategic Marketing Plan

14, Sep 2025 18, Sep 2025

Riyadh

2750$

The Strategic Marketing Plan

22, Sep 2025 26, Sep 2025

Istanbul

2950$

The Strategic Marketing Plan

28, Sep 2025 02, Oct 2025

Jeddah

2750$

The Strategic Marketing Plan

05, Oct 2025 09, Oct 2025

Manama

2750$

The Strategic Marketing Plan

12, Oct 2025 16, Oct 2025

Beirut

2750$

The Strategic Marketing Plan

20, Oct 2025 24, Oct 2025

Singapore

4950$

The Strategic Marketing Plan

26, Oct 2025 30, Oct 2025

Kuwait

2750$

The Strategic Marketing Plan

27, Oct 2025 31, Oct 2025

Milan

4750$

The Strategic Marketing Plan

02, Nov 2025 06, Nov 2025

DUBAI

2950$

The Strategic Marketing Plan

10, Nov 2025 14, Nov 2025

Kuala Lumpur

3250$

The Strategic Marketing Plan

16, Nov 2025 20, Nov 2025

Amman

2750$

The Strategic Marketing Plan

23, Nov 2025 27, Nov 2025

Marrakesh

2950$

The Strategic Marketing Plan

30, Nov 2025 04, Dec 2025

Sharm ElShaikh

2750$

The Strategic Marketing Plan

07, Dec 2025 11, Dec 2025

Doha

3500$

The Strategic Marketing Plan

14, Dec 2025 18, Dec 2025

Casablanca

2950$

The Strategic Marketing Plan

21, Dec 2025 25, Dec 2025

Riyadh

2750$

The Strategic Marketing Plan

28, Dec 2025 01, Jan 2026

Casablanca

2950$

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