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Customer Service, Sales , Marketing Training Courses

Social Media Marketing and Networking

Duration
2025-08-10 5 Days 2025-08-14
Attendance

Hotel Meeting Room

Hotel Meeting Room
Course code
SM-565
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City / venue
Riyadh

Classroom

Fees / hours
2750 $ | 25 Hours

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Course details

Overview
Content
Training Methodology

Overview ?

Introduction
This program is designed for:

Marketing professionals at a beginner or intermediate level, account representatives, associates, territory managers, business owners, strategists, sales managers, business development professionals, sales executives and marketers who are involved in interactive marketing strategies and would like to gain a practical understanding of the latest techniques and tools available in web marketing and social media to gain leads and increase sales.

Objectives
  • Effectively employ social media to develop leads to help them increase sales volume.
  • Publish content people want to read and search engines reward with high rankings.
  • Migrate from individual marketing activities to online marketing.
  • Monitor the web for buzz and communication affecting their brand.
  • Use tools like blogs, and social networking to enhance their online presence.
  • Recognize how to gain followers on Twitter, Facebook and LinkedIn and instantly communicate with current and potential customers Listen to customers using social media channels while saving time on emails and phone calls to reach more people via social networking.
  • Do a step-by-step approach for building an online marketing strategy and an action plan to create online leadership for their organization.
Content
Marketing on the Web
  • The Rules of Web Marketing and Public Relations (PR)
  • The Convergence of Marketing and PR on the Web
  • Content Writing that Drives Action
Web-Based Communications to Reach Buyers Directly
  • Content-Rich Web Sites and Online Media Rooms
  • Online News Releases, Reaching the Media and Developing Leads
  • Blogging for Business and Marketing
  • Search Engine and Viral Marketing
  • The Power of Search Engine Optimization (SEO) in Beating Your Competitors
  • Hands-On Practice: Creating Blogs
Social Marketing and Networking on the Web
  • Leveraging Social Media to Engage Customers and Build Your Brand
  • Hands-On and Practical Approach to Twitter, Facebook and LinkedIn
  • Social Selling on Social Networks
  • Tweeting Your Way to Success
  • Tools to Engage Customers and Ignite Your Business
  • Engaging Your Customers and the Public on LinkedIn
  • Facebook Marketing Techniques
  • The Integration of all Networks to Achieve Viral Effects
  • Getting People to Know, Trust and Like You Online
  • Social Selling Importance in B2B Sales
Developing an Online Marketing Strategy
  • Creating an Online Marketing Plan
  • Developing Internet Marketing Strategies
  • How to Master Business Social Media to Brand Yourself
  • Building, Cultivating and Measuring Success on the New Web
  • Overview of Analytics and Interpretation of Results and Graphs
  • Social Sales Forecasting and Analytics
  • Blog Presentation by Participants and Suggestions for Improvement
  • Empire Avenue and the Power of Brands Online
  • Klout, Peerindex, Kred, Trustcloud and the Measure of Influence on the Web
Templates and Checklists
  • Website Benchmark Scorecard
  • Action Plan Worksheet
  • Internet Marketing Training Follow-Up

Day 1

Asset Cost Management Introduction

Definitions of reliability, maintenance & asset management
The total cost of maintenance
Best practice reliability and maintenance processes
Elements of asset management best practice
Auditing performance
Overview of TPM, RCM, BCM, QCM, and other asset management buzzword
Open discussion sessions

Day 2

Laying the Groundwork

Definitions of reliability, maintenance & asset management
The total cost of maintenance
Best practice reliability and maintenance processes
Elements of asset management best practice
Auditing performance
Overview of TPM, RCM, BCM, QCM, and other asset management buzzword
Open discussion sessions

Day 3

Applying the Value based Process

Definitions of reliability, maintenance & asset management
The total cost of maintenance
Best practice reliability and maintenance processes
Elements of asset management best practice
Auditing performance
Overview of TPM, RCM, BCM, QCM, and other asset management buzzword
Open discussion sessions

Day 4

Ensuring the Continuity of the Value-based Process

Definitions of reliability, maintenance & asset management
The total cost of maintenance
Best practice reliability and maintenance processes
Elements of asset management best practice
Auditing performance
Overview of TPM, RCM, BCM, QCM, and other asset management buzzword
Open discussion sessions

Day 5

Supporting Process that Lower Life-cycle costs

Definitions of reliability, maintenance & asset management
The total cost of maintenance
Best practice reliability and maintenance processes
Elements of asset management best practice
Auditing performance
Overview of TPM, RCM, BCM, QCM, and other asset management buzzword
Open discussion sessions

Training Methodology

Pathways Training and consulting adopts the newest techniques of human resources Training and consulting and, with the following:

  • Theoretical lectures are delivered via PowerPoint and visual displays (videos and short films)
  • Making scientific evaluation to the trainee (before and after)
  • Brainstorming and role-playing
  • Using case studies related to the scientific material being delivered and the trainees' work.
  • The participants get the scientific and practical material printed and on CDs and Flash memories.
  • Preparing records and reports of the participants' attendance and results, with a general evaluation of the training program.
  • A group of the best trainers and experts in all fields and specialties professionally prepares the scientific material.
  • After finishing the course, the participants get certificates of attendance signed, certified, and issued by pathways Training and consulting.
  • Our training programs start at 9:00 o'clock in the morning and end at 2:00 in the afternoon, with snack buffet during the lectures.
  • Providing a lunch buffet during the training program period, with organizing a lunch party on the training program final day for taking some photos and certificate awarding.
Different venues & timings for this course

Course name

Duration

City

Price

Social Media Marketing and Networking

16, Feb 2025 20, Feb 2025

Tunisia

3250$

Social Media Marketing and Networking

24, Feb 2025 28, Feb 2025

Marbella

4750$

Social Media Marketing and Networking

03, Mar 2025 07, Mar 2025

Paris

4750$

Social Media Marketing and Networking

10, Mar 2025 14, Mar 2025

Madrid

4750$

Social Media Marketing and Networking

16, Mar 2025 20, Mar 2025

DUBAI

2950$

Social Media Marketing and Networking

24, Mar 2025 28, Mar 2025

Milan

4750$

Social Media Marketing and Networking

24, Mar 2025 28, Mar 2025

Kuala Lumpur

3250$

Social Media Marketing and Networking

30, Mar 2025 03, Apr 2025

Amman

2750$

Social Media Marketing and Networking

06, Apr 2025 10, Apr 2025

Marrakesh

2950$

Social Media Marketing and Networking

13, Apr 2025 17, Apr 2025

Sharm ElShaikh

2750$

Social Media Marketing and Networking

20, Apr 2025 24, Apr 2025

Doha

3500$

Social Media Marketing and Networking

27, Apr 2025 01, May 2025

Casablanca

2950$

Social Media Marketing and Networking

04, May 2025 08, May 2025

Riyadh

2750$

Social Media Marketing and Networking

12, May 2025 16, May 2025

Istanbul

2950$

Social Media Marketing and Networking

18, May 2025 22, May 2025

Jeddah

2750$

Social Media Marketing and Networking

25, May 2025 29, May 2025

Manama

2750$

Social Media Marketing and Networking

26, May 2025 30, May 2025

Milan

4750$

Social Media Marketing and Networking

01, Jun 2025 05, Jun 2025

Beirut

2750$

Social Media Marketing and Networking

09, Jun 2025 13, Jun 2025

Singapore

4950$

Social Media Marketing and Networking

15, Jun 2025 19, Jun 2025

Kuwait

2750$

Social Media Marketing and Networking

22, Jun 2025 26, Jun 2025

DUBAI

2950$

Social Media Marketing and Networking

30, Jun 2025 04, Jul 2025

Kuala Lumpur

3250$

Social Media Marketing and Networking

06, Jul 2025 10, Jul 2025

Amman

2750$

Social Media Marketing and Networking

13, Jul 2025 17, Jul 2025

Marrakesh

2950$

Social Media Marketing and Networking

20, Jul 2025 24, Jul 2025

Sharm ElShaikh

2750$

Social Media Marketing and Networking

27, Jul 2025 31, Jul 2025

Doha

3500$

Social Media Marketing and Networking

03, Aug 2025 07, Aug 2025

Casablanca

2950$

Social Media Marketing and Networking

10, Aug 2025 14, Aug 2025

Riyadh

2750$

Social Media Marketing and Networking

18, Aug 2025 22, Aug 2025

Istanbul

2950$

Social Media Marketing and Networking

24, Aug 2025 28, Aug 2025

Jeddah

2750$

Social Media Marketing and Networking

31, Aug 2025 04, Sep 2025

Manama

2750$

Social Media Marketing and Networking

07, Sep 2025 11, Sep 2025

Beirut

2750$

Social Media Marketing and Networking

07, Sep 2025 11, Sep 2025

Khobar

2750$

Social Media Marketing and Networking

15, Sep 2025 19, Sep 2025

Singapore

4950$

Social Media Marketing and Networking

21, Sep 2025 25, Sep 2025

Kuwait

2750$

Social Media Marketing and Networking

29, Sep 2025 03, Oct 2025

Berlin

4750$

Social Media Marketing and Networking

06, Oct 2025 10, Oct 2025

Brussels

4750$

Social Media Marketing and Networking

13, Oct 2025 17, Oct 2025

Zurich

4750$

Social Media Marketing and Networking

20, Oct 2025 24, Oct 2025

Trabzon

3500$

Social Media Marketing and Networking

27, Oct 2025 31, Oct 2025

Beijing

4950$

Social Media Marketing and Networking

03, Nov 2025 07, Nov 2025

Amsterdam

4750$

Social Media Marketing and Networking

10, Nov 2025 14, Nov 2025

Bangkok

4950$

Social Media Marketing and Networking

16, Nov 2025 20, Nov 2025

Muscat

2750$

Social Media Marketing and Networking

24, Nov 2025 28, Nov 2025

Toronto

5500$

Social Media Marketing and Networking

01, Dec 2025 05, Dec 2025

Barcelona

4750$

Social Media Marketing and Networking

08, Dec 2025 12, Dec 2025

London

4750$

Social Media Marketing and Networking

14, Dec 2025 18, Dec 2025

Cairo

2450$

Social Media Marketing and Networking

22, Dec 2025 26, Dec 2025

Geneva

4750$

Social Media Marketing and Networking

28, Dec 2025 01, Jan 2026

Cairo

2450$

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