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Customer Service, Sales , Marketing Training Courses

Sales & Marketing Strategies

Duration
2025-04-06 5 Days 2025-04-10
Attendance

Hotel Meeting Room

Safir Hotel
Course code
SM-351
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City / venue
Cairo

Classroom

Fees / hours
2450 $ | 25 Hours

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Course details

Overview
Content
Training Methodology

Overview ?

INTRODUCTION

In today’s society, the successful organisations have a unique ability so market and sell their products and services. Sales and Marketing Strategies is a fast-paced, dynamic and highly informative programme that covers ideas, techniques, tips and practical useful information. The programme uses case studies, interactive and engaging exercises, video clips, and real-world examples from world-class practices in sales excellence.

In the programme you will learn how to:
  • Understand the psychology of selling
  • Practical sales tools and techniques
  • Marketing and branding
  • Internet marketing
  • Success habits of the ‘greats’ in sales
  • Knowledge that will help you to meet and exceed targets
PROGRAMME OBJECTIVES
  • The sales cycle
  • Characteristics of successful salespeople
  • How and where to find new clients
  • How, where and when to network
  • Planning and setting targets
  • How to use the phone effectively to set up appointments
  • Phoning scripts that work
  • Dressing for success
  • Developing rapport and easing tension levels
  • Powerful questioning and listening skills
  • How to close sales and overcome objections
  • Customer service and the impact on sales
  • How to deal with different personality types
  • NeuroLinguisticProgramming and the impact on sales
  • Overcoming fears and limiting beliefs
  • Understanding body language
  • Time and focus management
  • Communication and negotiation skills
  • The power of goal setting
  • How to develop a winning attitude
  • Habits of highly successful people
  • Maximizing your marketing programme
  • Brochures, print ads, radio and TV
  • Marketing mistakes to avoid
  • Working with the media
  • Branding
  • Internet marketing strategies
  • Search engine optimization
PROGRAMME OUTLINE
The sales cycle and finding new clients
  • understanding the sales cycle
  • characteristics of successful salespeople
  • effective networking strategies
  • how to work a room
  • creating the right impression
  • developing your elevator speech
  • how to get referrals
  • swap meetings
  • clubs and social networking
  • centers of influence
  • how to approach and sell to top executives
Planning, qualifying and the discovery process
  • strategic planning and setting objectives
  • qualifying buyers
  • customer based selling
  • dressing for success
  • easing tension levels
  • effective questioning techniques
  • the power of listening
  • developing a winning attitude
The psychological factors of selling
  • dealing with different personalities
  • body language
  • closing and overcoming objections
  • NeuroLinguisticProgramming
  • developing the habits of successful salespeople
Advanced sales skills
  • time and focus management
  • councilor selling
  • attitudes, beliefs and outcomes
  • how to present to groups
  • customer services and the effects on sales
  • advanced negotiation skills
  • goal setting
  • walking with tigers – secrets of the worlds best
  • action planning
Marketing, branding and internet technology
  • designing a marketing programme
  • understanding the various forms of marketing
  • brochures, print ads and newsletters
  • working with the media
  • soundbites
  • 4d branding
  • website development and design
  • website optimization
  • marketing on the internet

Day 1

Asset Cost Management Introduction

Definitions of reliability, maintenance & asset management
The total cost of maintenance
Best practice reliability and maintenance processes
Elements of asset management best practice
Auditing performance
Overview of TPM, RCM, BCM, QCM, and other asset management buzzword
Open discussion sessions

Day 2

Laying the Groundwork

Definitions of reliability, maintenance & asset management
The total cost of maintenance
Best practice reliability and maintenance processes
Elements of asset management best practice
Auditing performance
Overview of TPM, RCM, BCM, QCM, and other asset management buzzword
Open discussion sessions

Day 3

Applying the Value based Process

Definitions of reliability, maintenance & asset management
The total cost of maintenance
Best practice reliability and maintenance processes
Elements of asset management best practice
Auditing performance
Overview of TPM, RCM, BCM, QCM, and other asset management buzzword
Open discussion sessions

Day 4

Ensuring the Continuity of the Value-based Process

Definitions of reliability, maintenance & asset management
The total cost of maintenance
Best practice reliability and maintenance processes
Elements of asset management best practice
Auditing performance
Overview of TPM, RCM, BCM, QCM, and other asset management buzzword
Open discussion sessions

Day 5

Supporting Process that Lower Life-cycle costs

Definitions of reliability, maintenance & asset management
The total cost of maintenance
Best practice reliability and maintenance processes
Elements of asset management best practice
Auditing performance
Overview of TPM, RCM, BCM, QCM, and other asset management buzzword
Open discussion sessions

Training Methodology

Pathways Training and consulting adopts the newest techniques of human resources Training and consulting and, with the following:

  • Theoretical lectures are delivered via PowerPoint and visual displays (videos and short films)
  • Making scientific evaluation to the trainee (before and after)
  • Brainstorming and role-playing
  • Using case studies related to the scientific material being delivered and the trainees' work.
  • The participants get the scientific and practical material printed and on CDs and Flash memories.
  • Preparing records and reports of the participants' attendance and results, with a general evaluation of the training program.
  • A group of the best trainers and experts in all fields and specialties professionally prepares the scientific material.
  • After finishing the course, the participants get certificates of attendance signed, certified, and issued by pathways Training and consulting.
  • Our training programs start at 9:00 o'clock in the morning and end at 2:00 in the afternoon, with snack buffet during the lectures.
  • Providing a lunch buffet during the training program period, with organizing a lunch party on the training program final day for taking some photos and certificate awarding.
Different venues & timings for this course

Course name

Duration

City

Price

Sales & Marketing Strategies

17, Feb 2025 21, Feb 2025

Beijing

4950$

Sales & Marketing Strategies

24, Feb 2025 28, Feb 2025

Amsterdam

4750$

Sales & Marketing Strategies

03, Mar 2025 07, Mar 2025

Bangkok

4950$

Sales & Marketing Strategies

09, Mar 2025 13, Mar 2025

Muscat

2750$

Sales & Marketing Strategies

17, Mar 2025 21, Mar 2025

Toronto

5500$

Sales & Marketing Strategies

24, Mar 2025 28, Mar 2025

Barcelona

4750$

Sales & Marketing Strategies

31, Mar 2025 04, Apr 2025

London

4750$

Sales & Marketing Strategies

06, Apr 2025 10, Apr 2025

Cairo

2450$

Sales & Marketing Strategies

07, Apr 2025 11, Apr 2025

Milan

4750$

Sales & Marketing Strategies

14, Apr 2025 18, Apr 2025

Geneva

4750$

Sales & Marketing Strategies

21, Apr 2025 25, Apr 2025

Vienna

4750$

Sales & Marketing Strategies

28, Apr 2025 02, May 2025

Munich

4750$

Sales & Marketing Strategies

05, May 2025 09, May 2025

Prague

4750$

Sales & Marketing Strategies

12, May 2025 16, May 2025

Rome

4750$

Sales & Marketing Strategies

19, May 2025 23, May 2025

Jakarta

3500$

Sales & Marketing Strategies

25, May 2025 29, May 2025

Tunisia

3250$

Sales & Marketing Strategies

02, Jun 2025 06, Jun 2025

Marbella

4750$

Sales & Marketing Strategies

09, Jun 2025 13, Jun 2025

Paris

4750$

Sales & Marketing Strategies

16, Jun 2025 20, Jun 2025

Madrid

4750$

Sales & Marketing Strategies

22, Jun 2025 26, Jun 2025

DUBAI

2950$

Sales & Marketing Strategies

30, Jun 2025 04, Jul 2025

Kuala Lumpur

3250$

Sales & Marketing Strategies

06, Jul 2025 10, Jul 2025

Amman

2750$

Sales & Marketing Strategies

13, Jul 2025 17, Jul 2025

Marrakesh

2950$

Sales & Marketing Strategies

20, Jul 2025 24, Jul 2025

Sharm ElShaikh

2750$

Sales & Marketing Strategies

27, Jul 2025 31, Jul 2025

Doha

3500$

Sales & Marketing Strategies

03, Aug 2025 07, Aug 2025

Casablanca

2950$

Sales & Marketing Strategies

10, Aug 2025 14, Aug 2025

Riyadh

2750$

Sales & Marketing Strategies

18, Aug 2025 22, Aug 2025

Istanbul

2950$

Sales & Marketing Strategies

24, Aug 2025 28, Aug 2025

Jeddah

2750$

Sales & Marketing Strategies

31, Aug 2025 04, Sep 2025

Manama

2750$

Sales & Marketing Strategies

07, Sep 2025 11, Sep 2025

Beirut

2750$

Sales & Marketing Strategies

15, Sep 2025 19, Sep 2025

Singapore

4950$

Sales & Marketing Strategies

21, Sep 2025 25, Sep 2025

Kuwait

2750$

Sales & Marketing Strategies

28, Sep 2025 02, Oct 2025

DUBAI

2950$

Sales & Marketing Strategies

06, Oct 2025 10, Oct 2025

Kuala Lumpur

3250$

Sales & Marketing Strategies

12, Oct 2025 16, Oct 2025

Amman

2750$

Sales & Marketing Strategies

19, Oct 2025 23, Oct 2025

Marrakesh

2950$

Sales & Marketing Strategies

26, Oct 2025 30, Oct 2025

Sharm ElShaikh

2750$

Sales & Marketing Strategies

02, Nov 2025 06, Nov 2025

Doha

3500$

Sales & Marketing Strategies

09, Nov 2025 13, Nov 2025

Casablanca

2950$

Sales & Marketing Strategies

16, Nov 2025 20, Nov 2025

Riyadh

2750$

Sales & Marketing Strategies

17, Nov 2025 21, Nov 2025

Milan

4750$

Sales & Marketing Strategies

23, Nov 2025 27, Nov 2025

Khobar

2750$

Sales & Marketing Strategies

24, Nov 2025 28, Nov 2025

Istanbul

2950$

Sales & Marketing Strategies

30, Nov 2025 04, Dec 2025

Jeddah

2750$

Sales & Marketing Strategies

07, Dec 2025 11, Dec 2025

Manama

2750$

Sales & Marketing Strategies

14, Dec 2025 18, Dec 2025

Beirut

2750$

Sales & Marketing Strategies

22, Dec 2025 26, Dec 2025

Singapore

4950$

Sales & Marketing Strategies

28, Dec 2025 01, Jan 2026

Beirut

2750$

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