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Customer Service, Sales , Marketing Training Courses

New Product Launch Using Marketing Communication: Proven Strategies and Techniques

Duration
2025-12-14 5 Days 2025-12-18
Attendance

Hotel Meeting Room

Hotel Meeting Room
Course code
SM-306
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City / venue
Marrakesh

Classroom

Fees / hours
2950 $ | 25 Hours

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Course details

Overview
Content
Training Methodology

Overview ?

Program Objectives
By the end of the program, participants will be able to:
  • Examine all aspects of the New Product Development (NPD) process, its importance, and factors influencing stages involved in successful NPD.
  • Identify a variety of launch success factors that will improve launch process planning and execution.
  • Suggest ways for companies to avoid launch ruts by adopting techniques that appeal to today’s consumers.
  • Understand the importance of using media vehicles to ignite the product launch process and increase the viability of the new product.
  • Prepare product launch checklists and budgets to overcome roadblocks and smoothen the launch process.
This Program is designed for :

All staff concerned with their organization’s growth and profitability. This could include Business Development Managers; Marketing; Sales Product and Brand Managers; R & D Managers and Personnel; Managing Directors and Directors over a wide range of business areas; and everyone involved in Strategy Planning. This program is worth 25 NASBA CPEs.

Program Outline:
New Product Development
  • NPD Definitions and Challenges
  • NPD Objectives and Critical Success Factors
  • NPD Reasons for Success and Failures
  • NPD as a Key Marketing Strategy
  • Assessing Commercial Viability
The New Product Development Process
  • Idea Generation and Screening
  • Concept Development and Testing
  • Marketing Strategy
  • Business Analysis
  • Product Development
  • Test Marketing
  • Commercialization
The Product Life Cycle and New Product Launch
  • Life Cycle Stages
  • Product Life Cycle Strategies
  • The Phase-Gate Process: Structuring the NPL
  • The Boston Consulting Group Growth Matrix
  • The Product Market Expansion Grid (A Portfolio Planning tool)
New Product Launch: Setting Up the Stage
  • Things to Consider Prior to Product Launch
  • The Launch Hurdles
  • Planning Your Media Schedule and Costs
  • Selecting the Launch Team
  • Preparing the Product Launch Checklist and Toolkits
  • Product Launch Strategies
New Product Launch: Full Engagement Launch
  • Preparing the Press Kit Checklist
  • Product Launch Marketing Budget Toolkit
  • Preparing the Press Release
  • The Product Launch Plan
  • Product Overview Document
  • SWOT Analysis, Graphic Chart, and the Creative Plan
  • The Role of the Advertising Agency

Day 1

Asset Cost Management Introduction

Definitions of reliability, maintenance & asset management
The total cost of maintenance
Best practice reliability and maintenance processes
Elements of asset management best practice
Auditing performance
Overview of TPM, RCM, BCM, QCM, and other asset management buzzword
Open discussion sessions

Day 2

Laying the Groundwork

Definitions of reliability, maintenance & asset management
The total cost of maintenance
Best practice reliability and maintenance processes
Elements of asset management best practice
Auditing performance
Overview of TPM, RCM, BCM, QCM, and other asset management buzzword
Open discussion sessions

Day 3

Applying the Value based Process

Definitions of reliability, maintenance & asset management
The total cost of maintenance
Best practice reliability and maintenance processes
Elements of asset management best practice
Auditing performance
Overview of TPM, RCM, BCM, QCM, and other asset management buzzword
Open discussion sessions

Day 4

Ensuring the Continuity of the Value-based Process

Definitions of reliability, maintenance & asset management
The total cost of maintenance
Best practice reliability and maintenance processes
Elements of asset management best practice
Auditing performance
Overview of TPM, RCM, BCM, QCM, and other asset management buzzword
Open discussion sessions

Day 5

Supporting Process that Lower Life-cycle costs

Definitions of reliability, maintenance & asset management
The total cost of maintenance
Best practice reliability and maintenance processes
Elements of asset management best practice
Auditing performance
Overview of TPM, RCM, BCM, QCM, and other asset management buzzword
Open discussion sessions

Training Methodology

Pathways Training and consulting adopts the newest techniques of human resources Training and consulting and, with the following:

  • Theoretical lectures are delivered via PowerPoint and visual displays (videos and short films)
  • Making scientific evaluation to the trainee (before and after)
  • Brainstorming and role-playing
  • Using case studies related to the scientific material being delivered and the trainees' work.
  • The participants get the scientific and practical material printed and on CDs and Flash memories.
  • Preparing records and reports of the participants' attendance and results, with a general evaluation of the training program.
  • A group of the best trainers and experts in all fields and specialties professionally prepares the scientific material.
  • After finishing the course, the participants get certificates of attendance signed, certified, and issued by pathways Training and consulting.
  • Our training programs start at 9:00 o'clock in the morning and end at 2:00 in the afternoon, with snack buffet during the lectures.
  • Providing a lunch buffet during the training program period, with organizing a lunch party on the training program final day for taking some photos and certificate awarding.
Different venues & timings for this course

Course name

Duration

City

Price

New Product Launch Using Marketing Communication: Proven Strategies and Techniques

16, Feb 2025 20, Feb 2025

Manama

2750$

New Product Launch Using Marketing Communication: Proven Strategies and Techniques

23, Feb 2025 27, Feb 2025

Beirut

2750$

New Product Launch Using Marketing Communication: Proven Strategies and Techniques

03, Mar 2025 07, Mar 2025

Singapore

4950$

New Product Launch Using Marketing Communication: Proven Strategies and Techniques

09, Mar 2025 13, Mar 2025

Kuwait

2750$

New Product Launch Using Marketing Communication: Proven Strategies and Techniques

17, Mar 2025 21, Mar 2025

Berlin

4750$

New Product Launch Using Marketing Communication: Proven Strategies and Techniques

24, Mar 2025 28, Mar 2025

Brussels

4750$

New Product Launch Using Marketing Communication: Proven Strategies and Techniques

31, Mar 2025 04, Apr 2025

Zurich

4750$

New Product Launch Using Marketing Communication: Proven Strategies and Techniques

07, Apr 2025 11, Apr 2025

Trabzon

3500$

New Product Launch Using Marketing Communication: Proven Strategies and Techniques

14, Apr 2025 18, Apr 2025

Beijing

4950$

New Product Launch Using Marketing Communication: Proven Strategies and Techniques

21, Apr 2025 25, Apr 2025

Amsterdam

4750$

New Product Launch Using Marketing Communication: Proven Strategies and Techniques

28, Apr 2025 02, May 2025

Bangkok

4950$

New Product Launch Using Marketing Communication: Proven Strategies and Techniques

04, May 2025 08, May 2025

Muscat

2750$

New Product Launch Using Marketing Communication: Proven Strategies and Techniques

12, May 2025 16, May 2025

Toronto

5500$

New Product Launch Using Marketing Communication: Proven Strategies and Techniques

19, May 2025 23, May 2025

Barcelona

4750$

New Product Launch Using Marketing Communication: Proven Strategies and Techniques

26, May 2025 30, May 2025

London

4750$

New Product Launch Using Marketing Communication: Proven Strategies and Techniques

01, Jun 2025 05, Jun 2025

Cairo

2450$

New Product Launch Using Marketing Communication: Proven Strategies and Techniques

09, Jun 2025 13, Jun 2025

Geneva

4750$

New Product Launch Using Marketing Communication: Proven Strategies and Techniques

16, Jun 2025 20, Jun 2025

Vienna

4750$

New Product Launch Using Marketing Communication: Proven Strategies and Techniques

23, Jun 2025 27, Jun 2025

Munich

4750$

New Product Launch Using Marketing Communication: Proven Strategies and Techniques

30, Jun 2025 04, Jul 2025

Prague

4750$

New Product Launch Using Marketing Communication: Proven Strategies and Techniques

07, Jul 2025 11, Jul 2025

Rome

4750$

New Product Launch Using Marketing Communication: Proven Strategies and Techniques

14, Jul 2025 18, Jul 2025

Jakarta

3500$

New Product Launch Using Marketing Communication: Proven Strategies and Techniques

20, Jul 2025 24, Jul 2025

Tunisia

3250$

New Product Launch Using Marketing Communication: Proven Strategies and Techniques

28, Jul 2025 01, Aug 2025

Marbella

4750$

New Product Launch Using Marketing Communication: Proven Strategies and Techniques

04, Aug 2025 08, Aug 2025

Paris

4750$

New Product Launch Using Marketing Communication: Proven Strategies and Techniques

11, Aug 2025 15, Aug 2025

Madrid

4750$

New Product Launch Using Marketing Communication: Proven Strategies and Techniques

17, Aug 2025 21, Aug 2025

DUBAI

2950$

New Product Launch Using Marketing Communication: Proven Strategies and Techniques

25, Aug 2025 29, Aug 2025

Kuala Lumpur

3250$

New Product Launch Using Marketing Communication: Proven Strategies and Techniques

31, Aug 2025 04, Sep 2025

Amman

2750$

New Product Launch Using Marketing Communication: Proven Strategies and Techniques

07, Sep 2025 11, Sep 2025

Marrakesh

2950$

New Product Launch Using Marketing Communication: Proven Strategies and Techniques

14, Sep 2025 18, Sep 2025

Sharm ElShaikh

2750$

New Product Launch Using Marketing Communication: Proven Strategies and Techniques

21, Sep 2025 25, Sep 2025

Doha

3500$

New Product Launch Using Marketing Communication: Proven Strategies and Techniques

28, Sep 2025 02, Oct 2025

Casablanca

2950$

New Product Launch Using Marketing Communication: Proven Strategies and Techniques

29, Sep 2025 03, Oct 2025

Milan

4750$

New Product Launch Using Marketing Communication: Proven Strategies and Techniques

05, Oct 2025 09, Oct 2025

Riyadh

2750$

New Product Launch Using Marketing Communication: Proven Strategies and Techniques

13, Oct 2025 17, Oct 2025

Istanbul

2950$

New Product Launch Using Marketing Communication: Proven Strategies and Techniques

19, Oct 2025 23, Oct 2025

Jeddah

2750$

New Product Launch Using Marketing Communication: Proven Strategies and Techniques

26, Oct 2025 30, Oct 2025

Manama

2750$

New Product Launch Using Marketing Communication: Proven Strategies and Techniques

02, Nov 2025 06, Nov 2025

Beirut

2750$

New Product Launch Using Marketing Communication: Proven Strategies and Techniques

10, Nov 2025 14, Nov 2025

Singapore

4950$

New Product Launch Using Marketing Communication: Proven Strategies and Techniques

16, Nov 2025 20, Nov 2025

Kuwait

2750$

New Product Launch Using Marketing Communication: Proven Strategies and Techniques

23, Nov 2025 27, Nov 2025

DUBAI

2950$

New Product Launch Using Marketing Communication: Proven Strategies and Techniques

01, Dec 2025 05, Dec 2025

Kuala Lumpur

3250$

New Product Launch Using Marketing Communication: Proven Strategies and Techniques

07, Dec 2025 11, Dec 2025

Amman

2750$

New Product Launch Using Marketing Communication: Proven Strategies and Techniques

14, Dec 2025 18, Dec 2025

Marrakesh

2950$

New Product Launch Using Marketing Communication: Proven Strategies and Techniques

21, Dec 2025 25, Dec 2025

Sharm ElShaikh

2750$

New Product Launch Using Marketing Communication: Proven Strategies and Techniques

28, Dec 2025 01, Jan 2026

Marrakesh

2950$

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