Home / Cateogry / Course details

Customer Service, Sales , Marketing Training Courses

Certified Marketing Professional

Duration
2025-12-14 5 Days 2025-12-18
Attendance

Hotel Meeting Room

Hotel Meeting Room
Course code
SM-315
Copied !
City / venue
Jeddah

Classroom

Fees / hours
2750 $ | 25 Hours

Course registration form

Candidate Data

Candidate full name *
Email *
Private phone number *

Work phone number

Optional
Country & City *
Company / Employer *

Invoice Recipient Data

Recipient name *
Recipient phone number *
work phone number *

Recipient email

Optional

Recipient work address details

Optional

Sending course brochure to my e-mail

Please leave us your contacts, and we will call you back as soon as possible

Full name *
Email *

Private phone number

Optional

Call me back

Please leave us your contacts, and we will call you back as soon as possible

Full name *
Private phone number *
Company / Employer *

Course Inquiry

Please provide us with your contacts with your inquiry, and we will answer it as soon as possible

Full name *
Email *
Private phone number *
work phone number *
Country & City *
Company / Employer *

Your Inquiry


In-house proposal

Please provide us with your contacts and the details of the needed in-house proposal, and we will contact you as soon as possible

Full name *
Email *
Private phone number *
work phone number *
Country & City *
Company / Employer *

Your Inquiry


Course details

Overview
Content
Training Methodology

Overview ?

Program Objectives
By the end of the program, participants will be able to:
  • Understand the marketing framework of a business organization.
  • Focus on best practices, tools and models to implement an effective marketing and sales management system.
  • Emphasize planning and executing advanced marketing strategies.
  • Develop strategies, initiatives and programs to build and sustain a competitive market advantage.
This Program is designed for

Marketing staff and executives wishing to know more about the vital role that marketing plays in organizations and to identify and solve many business problems by using a marketing perspective. The program is also designed for anyone who wants to keep current on marketing strategies. This program is worth 25 NASBA CPEs.

Program Outline
Marketing Concepts
  • Evolution of the Marketing Concept
  • Relationship between Marketing and Selling
  • Scope of Marketing Management - Analyzing Opportunities, Selecting Target Segments, Developing Market Mix, Managing the Marketing Effort
Marketing Strategy and Planning
  • Types of Marketing Strategies
  • The Marketing Audit
  • Competitive Analysis(PESTLE, PORTER, SWOT, TOWS)
  • Marketing Plans and Planning
Advertising and Distribution
  • Understanding the Communication Process
  • Major Advertising Decisions, AIDA and the Buyer-Readiness Stages, Types of Media Research and Selection, Copy Illustration and Message Design
  • The Sales Promotion Mix; Push versus Pull Strategies
  • Physical Distribution and Channels of Distribution; Emerging Trends of Direct Marketing

 
Managing Product Life Cycles
  • Introducing the Product Life Cycle Concept (PLC)
  • Product and Promotion Mix Strategies Across the Stages of the PLC
  • Analysis of a Relative Market Share Matrix
Market Segmentation
  • Basis of Market Segmentation
  • Positioning and Targeting for Results
  • Tips for Successful Segmentation
Marketing Research
  • Marketing Research Defined
  • The Marketing Research Process
  • Types and Sources of Data
  • Designing, Analyzing, Interpreting, and Reporting the Research Findings

 

Day 1

Asset Cost Management Introduction

Definitions of reliability, maintenance & asset management
The total cost of maintenance
Best practice reliability and maintenance processes
Elements of asset management best practice
Auditing performance
Overview of TPM, RCM, BCM, QCM, and other asset management buzzword
Open discussion sessions

Day 2

Laying the Groundwork

Definitions of reliability, maintenance & asset management
The total cost of maintenance
Best practice reliability and maintenance processes
Elements of asset management best practice
Auditing performance
Overview of TPM, RCM, BCM, QCM, and other asset management buzzword
Open discussion sessions

Day 3

Applying the Value based Process

Definitions of reliability, maintenance & asset management
The total cost of maintenance
Best practice reliability and maintenance processes
Elements of asset management best practice
Auditing performance
Overview of TPM, RCM, BCM, QCM, and other asset management buzzword
Open discussion sessions

Day 4

Ensuring the Continuity of the Value-based Process

Definitions of reliability, maintenance & asset management
The total cost of maintenance
Best practice reliability and maintenance processes
Elements of asset management best practice
Auditing performance
Overview of TPM, RCM, BCM, QCM, and other asset management buzzword
Open discussion sessions

Day 5

Supporting Process that Lower Life-cycle costs

Definitions of reliability, maintenance & asset management
The total cost of maintenance
Best practice reliability and maintenance processes
Elements of asset management best practice
Auditing performance
Overview of TPM, RCM, BCM, QCM, and other asset management buzzword
Open discussion sessions

Training Methodology

Pathways Training and consulting adopts the newest techniques of human resources Training and consulting and, with the following:

  • Theoretical lectures are delivered via PowerPoint and visual displays (videos and short films)
  • Making scientific evaluation to the trainee (before and after)
  • Brainstorming and role-playing
  • Using case studies related to the scientific material being delivered and the trainees' work.
  • The participants get the scientific and practical material printed and on CDs and Flash memories.
  • Preparing records and reports of the participants' attendance and results, with a general evaluation of the training program.
  • A group of the best trainers and experts in all fields and specialties professionally prepares the scientific material.
  • After finishing the course, the participants get certificates of attendance signed, certified, and issued by pathways Training and consulting.
  • Our training programs start at 9:00 o'clock in the morning and end at 2:00 in the afternoon, with snack buffet during the lectures.
  • Providing a lunch buffet during the training program period, with organizing a lunch party on the training program final day for taking some photos and certificate awarding.
Different venues & timings for this course

Course name

Duration

City

Price

Certified Marketing Professional

17, Feb 2025 21, Feb 2025

Zurich

4750$

Certified Marketing Professional

24, Feb 2025 28, Feb 2025

Milan

4750$

Certified Marketing Professional

24, Feb 2025 28, Feb 2025

Trabzon

3500$

Certified Marketing Professional

03, Mar 2025 07, Mar 2025

Beijing

4950$

Certified Marketing Professional

10, Mar 2025 14, Mar 2025

Amsterdam

4750$

Certified Marketing Professional

17, Mar 2025 21, Mar 2025

Bangkok

4950$

Certified Marketing Professional

23, Mar 2025 27, Mar 2025

Muscat

2750$

Certified Marketing Professional

31, Mar 2025 04, Apr 2025

Toronto

5500$

Certified Marketing Professional

07, Apr 2025 11, Apr 2025

Barcelona

4750$

Certified Marketing Professional

14, Apr 2025 18, Apr 2025

London

4750$

Certified Marketing Professional

20, Apr 2025 24, Apr 2025

Cairo

2450$

Certified Marketing Professional

28, Apr 2025 02, May 2025

Geneva

4750$

Certified Marketing Professional

05, May 2025 09, May 2025

Vienna

4750$

Certified Marketing Professional

12, May 2025 16, May 2025

Munich

4750$

Certified Marketing Professional

19, May 2025 23, May 2025

Prague

4750$

Certified Marketing Professional

26, May 2025 30, May 2025

Rome

4750$

Certified Marketing Professional

02, Jun 2025 06, Jun 2025

Jakarta

3500$

Certified Marketing Professional

08, Jun 2025 12, Jun 2025

Tunisia

3250$

Certified Marketing Professional

16, Jun 2025 20, Jun 2025

Marbella

4750$

Certified Marketing Professional

23, Jun 2025 27, Jun 2025

Paris

4750$

Certified Marketing Professional

30, Jun 2025 04, Jul 2025

Madrid

4750$

Certified Marketing Professional

06, Jul 2025 10, Jul 2025

DUBAI

2950$

Certified Marketing Professional

14, Jul 2025 18, Jul 2025

Kuala Lumpur

3250$

Certified Marketing Professional

20, Jul 2025 24, Jul 2025

Amman

2750$

Certified Marketing Professional

27, Jul 2025 31, Jul 2025

Marrakesh

2950$

Certified Marketing Professional

03, Aug 2025 07, Aug 2025

Sharm ElShaikh

2750$

Certified Marketing Professional

03, Aug 2025 07, Aug 2025

Khobar

2750$

Certified Marketing Professional

10, Aug 2025 14, Aug 2025

Doha

3500$

Certified Marketing Professional

17, Aug 2025 21, Aug 2025

Casablanca

2950$

Certified Marketing Professional

24, Aug 2025 28, Aug 2025

Riyadh

2750$

Certified Marketing Professional

01, Sep 2025 05, Sep 2025

Istanbul

2950$

Certified Marketing Professional

07, Sep 2025 11, Sep 2025

Jeddah

2750$

Certified Marketing Professional

14, Sep 2025 18, Sep 2025

Manama

2750$

Certified Marketing Professional

21, Sep 2025 25, Sep 2025

Beirut

2750$

Certified Marketing Professional

29, Sep 2025 03, Oct 2025

Singapore

4950$

Certified Marketing Professional

05, Oct 2025 09, Oct 2025

Kuwait

2750$

Certified Marketing Professional

12, Oct 2025 16, Oct 2025

DUBAI

2950$

Certified Marketing Professional

20, Oct 2025 24, Oct 2025

Kuala Lumpur

3250$

Certified Marketing Professional

26, Oct 2025 30, Oct 2025

Amman

2750$

Certified Marketing Professional

02, Nov 2025 06, Nov 2025

Marrakesh

2950$

Certified Marketing Professional

09, Nov 2025 13, Nov 2025

Sharm ElShaikh

2750$

Certified Marketing Professional

16, Nov 2025 20, Nov 2025

Doha

3500$

Certified Marketing Professional

23, Nov 2025 27, Nov 2025

Casablanca

2950$

Certified Marketing Professional

30, Nov 2025 04, Dec 2025

Riyadh

2750$

Certified Marketing Professional

08, Dec 2025 12, Dec 2025

Istanbul

2950$

Certified Marketing Professional

14, Dec 2025 18, Dec 2025

Jeddah

2750$

Certified Marketing Professional

21, Dec 2025 25, Dec 2025

Manama

2750$

Certified Marketing Professional

28, Dec 2025 01, Jan 2026

Jeddah

2750$

Have a look too on these courses

Quality Customer Service for Supervisors and Managers

2750 $
Classroom Riyadh
16, Feb 2025 20, Feb 2025

View course

Certified Customer Service Professional

2950 $
Classroom Istanbul
17, Feb 2025 21, Feb 2025

View course

Power Selling

2750 $
Classroom Jeddah
16, Feb 2025 20, Feb 2025

View course

New Product Launch Using Marketing Communication: Proven Strategies and Techniques

2750 $
Classroom Manama
16, Feb 2025 20, Feb 2025

View course

Beyond Customer Service: Building a Customer Centric Organisation

2750 $
Classroom Beirut
16, Feb 2025 20, Feb 2025

View course

Key Account Management: Establishing Profitable Customer Relationships

4950 $
Classroom Singapore
17, Feb 2025 21, Feb 2025

View course

Main Pages

Courses Categories Cities & Venues Tailored Courses About Us Contact Us Careers (Join our staff)

Quick Access

Upcoming Courses Top Courses Training Staff

More Details

Terms of use Copy rights Privacy policy agreement Registration, Payment and Cancellation Policy Add us to your safe mailing list

Contact Info

Kuwait info@pathwaysq8.com 0096522088566 0096592223941

Recieve our news, offers & updates on your e-mail

Copyright © 2025 - All Rights Reserved to PATHWAYS - Professional Training Consulting