About
Introduction to Digital Marketing & Branding Fundamentals
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- Introduction to Digital Marketing
- Digital Marketing vs. Traditional Marketing
- The Digital Marketing Funnel
- Key Digital Marketing Channels (Search, Social, Email, etc.)
- Branding in the Digital Era
- What is Branding? Core Principles
- Branding vs. Marketing
- Building a Consistent Brand Identity
- Website Strategy & User Experience (UX)
- Designing an Effective Website
- Introduction to User Experience (UX) and User Interface (UI) Design
- The Role of Web Analytics (Google Analytics)
- Introduction to Digital Marketing
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Practical Exercise:
- Perform a branding audit on a well-known company, analyzing their digital presence and website strategy.
Search Engine Optimization (SEO) & Search Engine Marketing (SEM)
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- Introduction to SEO
- On-Page and Off-Page SEO
- Keyword Research and Content Optimization
- Local SEO and Mobile SEO
- Introduction to SEO Tools (e.g., Google Search Console)
- Search Engine Marketing (SEM)
- Introduction to Google Ads (PPC)
- Crafting Search Ad Campaigns
- Budgeting, Bidding Strategies, and Measuring ROI
- Introduction to SEO
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Practical Exercise:
- Perform keyword research and create an SEO-optimized blog post.
- Create a sample Google Ad campaign with defined objectives and keywords.
Social Media Marketing & Content Strategy
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- Social Media Marketing
- Key Social Media Platforms (Facebook, Instagram, LinkedIn, Twitter)
- Organic vs. Paid Social Media
- Creating Engaging Content for Social Media
- Social Media Ads and Targeting Strategies
- Content Marketing
- The Role of Content in Digital Marketing
- Developing a Content Strategy (Blogs, Videos, Infographics)
- Introduction to Influencer Marketing
- Content Distribution Strategies
- Social Media Marketing
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Practical Exercise:
- Develop a content calendar for a fictional brand`s social media platforms.
- Design a sample social media ad campaign for brand awareness.
Email Marketing & Analytics
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- Email Marketing
- Building and Segmenting Email Lists
- Crafting Effective Email Campaigns
- Introduction to Email Automation (Mailchimp, HubSpot)
- Measuring Success: Open Rates, Click-through Rates (CTR)
- Analytics & Performance Measurement
- Introduction to Google Analytics and Tracking Tools
- Key Metrics and KPIs in Digital Marketing (Traffic, Conversions, ROI)
- Using Data to Improve Campaigns (A/B Testing, Campaign Optimization)
- Email Marketing
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Practical Exercise:
- Design a drip email marketing campaign for customer engagement.
- Set up a Google Analytics dashboard and define key KPIs.
Integrated Marketing Strategy & Future Trends
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- Integrated Digital Marketing Strategy
- Cross-Channel Marketing Campaigns
- Developing an Omnichannel Marketing Strategy
- Case Studies and Best Practices in Digital Branding
- Finalizing a Digital Marketing Plan
- Future Trends in Digital Marketing
- AI, Automation, and Chatbots in Marketing
- The Rise of Voice Search
- Data Privacy and Ethical Marketing
- Emerging Platforms and Technologies (TikTok, Clubhouse, etc.)
- Integrated Digital Marketing Strategy
Training Methodology
Pathways Training and consulting adopts the newest techniques of human resources Training and consulting and, with the following:
- Theoretical lectures are delivered via PowerPoint and visual displays (videos and short films)
- Making scientific evaluation to the trainee (before and after)
- Brainstorming and role-playing
- Using case studies related to the scientific material being delivered and the trainees' work.
- The participants get the scientific and practical material printed and on CDs and Flash memories.
- Preparing records and reports of the participants' attendance and results, with a general evaluation of the training program.
- A group of the best trainers and experts in all fields and specialties professionally prepares the scientific material.
- After finishing the course, the participants get certificates of attendance signed, certified, and issued by pathways Training and consulting.
- Our training programs start at 9:00 o'clock in the morning and end at 2:00 in the afternoon, with snack buffet during the lectures.
- Providing a lunch buffet during the training program period, with organizing a lunch party on the training program final day for taking some photos and certificate awarding.
