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Management Training Courses

Content Management

Duration
2025-05-19 5 Days 2025-05-23
Attendance

Hotel Meeting Room

Hotel Meeting Room
Course code
MT-804
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City / venue
Zurich

Classroom

Fees / hours
4750 $ | 25 Hours

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Course details

Overview
Content
Training Methodology

Overview ?

Introduction

Welcome to the Content Management course! Over the next five days, we will immerse ourselves in the essential aspects of content management, from strategy development to practical implementation. Whether you're new to content management or seeking to refine your skills, this course will provide you with the tools and knowledge needed to excel in creating, optimizing, and distributing compelling content.

Course Objectives

By the end of this course, participants will:

  • Understand the core concepts and importance of content management.
  • Develop a strategic approach to content creation and distribution.
  • Learn practical techniques for optimizing content for different platforms.
  • Gain insights into measuring content performance and making data-driven decisions.
  • Acquire hands-on experience through workshops and case studies.
Course Outline

Foundations of Content Management

  • Introduction to Content Management: Definitions and Key Concepts
  • Role of Content in Digital Marketing and Branding
  • Understanding Content Management Systems (CMS) and Tools
  • Workshop: Exploring Popular CMS Platforms

Content Strategy Development

  • Defining Content Goals and Objectives
  • Identifying Target Audience and Creating User Personas
  • Crafting a Content Calendar and Editorial Plan
  • Exercise: Designing a Content Strategy Framework

Content Creation Essentials

  • Writing Engaging Copy for Various Platforms
  • Visual Content Creation: Graphics, Images, and Videos
  • Basics of SEO for Content Optimization
  • Hands-on Activity: Content Creation Workshop

Content Distribution and Optimization

  • Optimizing Content for SEO and User Experience
  • Leveraging Social Media and Email for Content Distribution
  • Paid Promotion Strategies for Content Amplification
  • Workshop: Content Optimization Techniques

Content Performance Measurement and Analysis

  • Introduction to Content Analytics Tools and Metrics
  • Interpreting Key Performance Indicators (KPIs) for Content
  • Using Data to Refine Content Strategy
  • Case Studies and Best Practices in Content Management
Methodology

This course employs a blend of interactive lectures, practical workshops, case studies, and group discussions. Participants will have the opportunity to apply their learning through hands-on activities and receive personalized feedback from instructors.

Day 1

Asset Cost Management Introduction

Definitions of reliability, maintenance & asset management
The total cost of maintenance
Best practice reliability and maintenance processes
Elements of asset management best practice
Auditing performance
Overview of TPM, RCM, BCM, QCM, and other asset management buzzword
Open discussion sessions

Day 2

Laying the Groundwork

Definitions of reliability, maintenance & asset management
The total cost of maintenance
Best practice reliability and maintenance processes
Elements of asset management best practice
Auditing performance
Overview of TPM, RCM, BCM, QCM, and other asset management buzzword
Open discussion sessions

Day 3

Applying the Value based Process

Definitions of reliability, maintenance & asset management
The total cost of maintenance
Best practice reliability and maintenance processes
Elements of asset management best practice
Auditing performance
Overview of TPM, RCM, BCM, QCM, and other asset management buzzword
Open discussion sessions

Day 4

Ensuring the Continuity of the Value-based Process

Definitions of reliability, maintenance & asset management
The total cost of maintenance
Best practice reliability and maintenance processes
Elements of asset management best practice
Auditing performance
Overview of TPM, RCM, BCM, QCM, and other asset management buzzword
Open discussion sessions

Day 5

Supporting Process that Lower Life-cycle costs

Definitions of reliability, maintenance & asset management
The total cost of maintenance
Best practice reliability and maintenance processes
Elements of asset management best practice
Auditing performance
Overview of TPM, RCM, BCM, QCM, and other asset management buzzword
Open discussion sessions

Training Methodology

Pathways Training and consulting adopts the newest techniques of human resources Training and consulting and, with the following:

  • Theoretical lectures are delivered via PowerPoint and visual displays (videos and short films)
  • Making scientific evaluation to the trainee (before and after)
  • Brainstorming and role-playing
  • Using case studies related to the scientific material being delivered and the trainees' work.
  • The participants get the scientific and practical material printed and on CDs and Flash memories.
  • Preparing records and reports of the participants' attendance and results, with a general evaluation of the training program.
  • A group of the best trainers and experts in all fields and specialties professionally prepares the scientific material.
  • After finishing the course, the participants get certificates of attendance signed, certified, and issued by pathways Training and consulting.
  • Our training programs start at 9:00 o'clock in the morning and end at 2:00 in the afternoon, with snack buffet during the lectures.
  • Providing a lunch buffet during the training program period, with organizing a lunch party on the training program final day for taking some photos and certificate awarding.
Different venues & timings for this course

Course name

Duration

City

Price

Content Management

21, Apr 2025 25, Apr 2025

Vienna

4750$

Content Management

05, May 2025 09, May 2025

Geneva

4750$

Content Management

11, May 2025 15, May 2025

Amman

2750$

Content Management

12, May 2025 16, May 2025

Milan

4750$

Content Management

12, May 2025 16, May 2025

Paris

4750$

Content Management

19, May 2025 23, May 2025

Zurich

4750$

Content Management

19, May 2025 23, May 2025

Rome

4750$

Content Management

01, Jun 2025 05, Jun 2025

Kuwait

2750$

Content Management

02, Jun 2025 06, Jun 2025

Bangkok

4950$

Content Management

08, Jun 2025 12, Jun 2025

Khobar

2750$

Content Management

23, Jun 2025 27, Jun 2025

Milan

4750$

Content Management

23, Jun 2025 27, Jun 2025

Jakarta

3500$

Content Management

06, Jul 2025 10, Jul 2025

Riyadh

2750$

Content Management

07, Jul 2025 11, Jul 2025

Madrid

4750$

Content Management

13, Jul 2025 17, Jul 2025

Cairo

2450$

Content Management

14, Jul 2025 18, Jul 2025

Beijing

4950$

Content Management

21, Jul 2025 25, Jul 2025

Brussels

4750$

Content Management

03, Aug 2025 07, Aug 2025

Manama

2750$

Content Management

10, Aug 2025 14, Aug 2025

Muscat

2750$

Content Management

11, Aug 2025 15, Aug 2025

London

4750$

Content Management

18, Aug 2025 22, Aug 2025

Barcelona

4750$

Content Management

24, Aug 2025 28, Aug 2025

Doha

3500$

Content Management

01, Sep 2025 05, Sep 2025

Berlin

4750$

Content Management

22, Sep 2025 26, Sep 2025

Singapore

4950$

Content Management

29, Sep 2025 03, Oct 2025

Kuala Lumpur

3250$

Content Management

05, Oct 2025 09, Oct 2025

Casablanca

2950$

Content Management

06, Oct 2025 10, Oct 2025

Prague

4750$

Content Management

13, Oct 2025 17, Oct 2025

Munich

4750$

Content Management

19, Oct 2025 23, Oct 2025

Tunisia

3250$

Content Management

20, Oct 2025 24, Oct 2025

Amsterdam

4750$

Content Management

09, Nov 2025 13, Nov 2025

Jeddah

2750$

Content Management

10, Nov 2025 14, Nov 2025

Washington

5550$

Content Management

23, Nov 2025 27, Nov 2025

Beirut

2750$

Content Management

24, Nov 2025 28, Nov 2025

Toronto

5500$

Content Management

30, Nov 2025 04, Dec 2025

Sharm ElShaikh

2750$

Content Management

01, Dec 2025 05, Dec 2025

Trabzon

3500$

Content Management

07, Dec 2025 11, Dec 2025

DUBAI

2950$

Content Management

08, Dec 2025 12, Dec 2025

Marbella

4750$

Content Management

21, Dec 2025 25, Dec 2025

Marrakesh

2950$

Content Management

29, Dec 2025 02, Jan 2026

Istanbul

2950$

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